SALES MANAGER

SRI RENGA TRADING PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

SRI RENGA TRADING PTE. LTD. in Singapore is seeking a Sales Manager to lead planning, strategy, and execution across the sales function. You will shape plans, identify opportunities, and drive market growth.

You will manage a sales team, allocate territories, monitor performance, and ensure customer satisfaction while coordinating with marketing and operations to deliver against targets. The role requires strong negotiation and relationship-building with key clients and partners.

Responsibilities

• Develop and implement effective sales strategies to achieve company revenue and sales targets.
• Prepare monthly, quarterly, and annual sales plans based on business objectives.
• Identify new sales opportunities and develop plans to increase market share.
• Lead, supervise, and motivate the sales team to achieve individual and company targets.
• Assign sales territories, customer accounts, and responsibilities to team members.
• Monitor staff performance and provide coaching, guidance, and training.
• Set realistic sales targets and monitor progress regularly.
• Track sales performance against targets and take corrective action where required.
• Develop strategies to improve sales volume, revenue, and profitability.
• Build and maintain strong relationships with existing and potential customers.
• Handle important customer accounts and resolve customer concerns professionally.
• Ensure high standards of customer service and customer satisfaction.
• Identify and develop new customers, markets, and business opportunities.
• Conduct market research to understand customer requirements and competitor activities.
• Develop long-term business relationships to support company growth.
• Oversee daily sales activities, quotations, orders, follow-ups, and customer enquiries.
• Ensure sales procedures and company policies are properly followed.
• Coordinate with other departments to ensure smooth order processing and delivery.
• Prepare and review sales reports, forecasts, and performance analysis.
• Monitor individual and team sales results and identify areas for improvement.
• Report sales achievements, challenges, and future opportunities to management.
• Review quotations, pricing, discounts, and commercial terms within company guidelines.
• Negotiate with customers to secure profitable sales agreements.
• Ensure pricing decisions support both customer requirements and company profitability.
• Work closely with the marketing team to support promotions and sales campaigns.
• Monitor market trends, competitor pricing, products, and customer preferences.
• Recommend new products, services, or sales approaches based on market demand.
• Maintain accurate sales records, customer information, and sales documentation.
• Ensure all sales activities comply with company policies and applicable requirements.
• Continuously review sales processes and recommend improvements to increase efficiency and profitability.

Job description

JOB RESPONSIBILITIES – SALES MANAGER

1. Sales Planning & Strategy

   • Develop and implement effective sales strategies to achieve company revenue and sales targets.
   • Prepare monthly, quarterly, and annual sales plans based on business objectives.
   • Identify new sales opportunities and develop plans to increase market share.

2. Sales Team Management

   • Lead, supervise, and motivate the sales team to achieve individual and company targets.
   • Assign sales territories, customer accounts, and responsibilities to team members.
   • Monitor staff performance and provide coaching, guidance, and training.

3. Target & Revenue Achievement

   • Set realistic sales targets and monitor progress regularly.
   • Track sales performance against targets and take corrective action where required.
   • Develop strategies to improve sales volume, revenue, and profitability.

4. Customer Relationship Management

   • Build and maintain strong relationships with existing and potential customers.
   • Handle important customer accounts and resolve customer concerns professionally.
   • Ensure high standards of customer service and customer satisfaction.

5. Business Development

   • Identify and develop new customers, markets, and business opportunities.
   • Conduct market research to understand customer requirements and competitor activities.
   • Develop long-term business relationships to support company growth.

6. Sales Operations

   • Oversee daily sales activities, quotations, orders, follow-ups, and customer enquiries.
   • Ensure sales procedures and company policies are properly followed.
   • Coordinate with other departments to ensure smooth order processing and delivery.

7. Sales Performance Monitoring

   • Prepare and review sales reports, forecasts, and performance analysis.
   • Monitor individual and team sales results and identify areas for improvement.
   • Report sales achievements, challenges, and future opportunities to management.

8. Pricing & Negotiation

   • Review quotations, pricing, discounts, and commercial terms within company guidelines.
   • Negotiate with customers to secure profitable sales agreements.
   • Ensure pricing decisions support both customer requirements and company profitability.

9. Marketing & Market Development

   • Work closely with the marketing team to support promotions and sales campaigns.
   • Monitor market trends, competitor pricing, products, and customer preferences.
   • Recommend new products, services, or sales approaches based on market demand.

10. Reporting, Compliance & Continuous Improvement

• Maintain accurate sales records, customer information, and sales documentation.
• Ensure all sales activities comply with company policies and applicable requirements.
• Continuously review sales processes and recommend improvements to increase efficiency and profitability.