Sales Executive (Singapore)

Set Sail A.I.; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

Set Sail AI is seeking a Sales Executive in Singapore to drive new business for our Agentic AI Platform. You will identify prospects, conduct outbound outreach, and close deals, building relationships with potential customers and coordinating with the technical team.

Ideal candidates have 1–3 years of B2B SaaS sales experience, strong English communication, and a track record of meeting or exceeding targets. Knowledge of CRM tools and a passion for AI are a plus.

Qualifications

• 1–3 years of direct B2B sales or business development experience.
• Experience in outbound prospecting and converting opportunities into paying customers.
• Experience selling SaaS, IT services or digital solutions is an advantage.
• Clear spoken and written English, professional communication.
• Strong organisation and follow-up skills for managing multiple opportunities.

Responsibilities

• Find new business opportunities by researching prospective companies in Singapore.
• Conduct outbound sales outreach via cold calls, emails, LinkedIn, and other channels.
• Understand customer needs and purchasing timelines and qualify opportunities.
• Conduct sales meetings and coordinate product demonstrations with technical team.
• Prepare proposals and quotations with approved materials and pricing.
• Progress opportunities to close sales and maintain an accurate CRM pipeline.
• Attend networking sessions and events to develop sales opportunities.
• Deliver against agreed sales targets.

Skills

B2B sales

Outbound prospecting

SaaS sales

IT services

Digital solutions

English communication

CRM discipline

Follow-up discipline

AI interest

Education

Diploma or degree in Business/IT

Tools

CRM software

LinkedIn

Job description

Set Sail AI provides an Agentic AI Platform that helps organisations automate customer service and sales workflows through Voice AI, Email AI, Chat AI and Kiosk AI.

Our clients include MTR, HK Express, CLP, KMB, Shiseido, Generali and BCT Group. We are expanding our Singapore business and looking for a Sales Executive to help us reach new customers and grow sales.

Learn more at setsail.ai .

About Set Sail AI

Set Sail AI provides an Agentic AI Platform that helps organisations automate customer service and sales workflows through Voice AI, Email AI, Chat AI and Kiosk AI.

Our clients include MTR, HK Express, CLP, KMB, Shiseido, Generali and BCT Group. We are expanding our Singapore business and looking for a Sales Executive to help us reach new customers and grow sales.

Learn more at setsail.ai .

About the Role

This is a hands on individual contributor role focused on generating new business in Singapore. You will identify potential customers, conduct outreach, build relationships and follow through on opportunities to secure sales.

You will take ownership of your prospecting and sales pipeline, working with the Business Manager and technical team on product demonstrations, proposals and more complex customer requirements.

This role suits someone who already has practical B2B sales experience, enjoys initiating conversations with prospective customers and is comfortable working towards sales targets.

Key Responsibilities

• Find new business opportunities. Research prospective companies and identify relevant decision makers in the Singapore market.
• Conduct outbound sales outreach. Reach potential customers through cold calls, personalised emails, LinkedIn and other relevant channels. Follow up consistently to generate qualified sales conversations.
• Understand and qualify customer needs. Speak with prospects to understand their business challenges, requirements, decision process and purchasing timelines.
• Conduct sales meetings. Introduce Set Sail AI’s solutions, explain relevant business use cases and coordinate product demonstrations with the technical team.
• Prepare proposals and quotations. Develop clear sales proposals using approved materials and pricing, coordinating with internal colleagues when technical input is required.
• Progress opportunities and close sales. Manage customer follow ups, address commercial questions and work towards securing signed agreements. Involve the Business Manager and technical team where an opportunity requires their support.
• Maintain an organised sales pipeline. Keep CRM records accurate, track next steps and provide regular updates on active opportunities, expected outcomes and potential delays.
• Build business relationships. Attend relevant networking sessions and industry events to identify prospects and develop sales opportunities.
• Deliver against agreed sales targets. Take responsibility for targets covering qualified meetings, sales pipeline and closed revenue.

What We Are Looking For

• The position is best suited to someone with around 1 to 3 years of relevant direct B2B sales or business development experience, including outbound prospecting and involvement in converting opportunities into paying customers.
• Practical experience contacting new prospects through calls, emails or LinkedIn, with examples of how your efforts contributed to sales.
• Experience selling SaaS, IT services, digital solutions or other business services is an advantage.
• Clear spoken and written English, with the ability to explain business benefits, ask useful questions and communicate professionally with customers.
• Strong organisation and follow up skills, including the ability to manage several sales opportunities and keep track of agreed actions.
• An interest in AI and a willingness to learn our solutions well enough to discuss relevant customer needs and use cases.
• A Diploma or degree in Business, IT or a related field is preferred. Relevant sales experience and demonstrated results will also be considered.