Sales Executive

Republic of Singapore Yacht Club; Singapore; On-site; SGD 60,000 - 96,000; Full time

Job summary

Republic of Singapore Yacht Club in Singapore is seeking a Marketing Manager to drive branding and membership sales initiatives for rooms and accommodation.

You will oversee production of marketing materials, manage social media, and develop sales plans aligned with market trends while collaborating with internal departments to maximise occupancy and profitability.

Qualifications

• Handle member inquiries through multiple channels
• High standard of customer service delivery
• Ability to build and maintain positive relationships with members
• Proficiency in membership database management and administrative duties
• Experience with membership sales, campaigns, and promotional initiatives
• Event planning and coordination capabilities
• Ability to work closely with internal departments to ensure seamless delivery
• Professionalism and confidentiality when handling member data and internal information

Responsibilities

• Plan and manage branding and marketing initiatives for rooms.
• Oversee production of marketing materials for rooms.
• Develop and execute social media strategy for rooms.
• Prepare sales materials for accommodation promotions.
• Manage accommodation to maximise sales profitability.
• Maximise asset value and ROI.
• Conduct market analysis to formulate a sales plan.
• Develop a sales plan with objectives, strategies and actions.
• Analyze market segments and trends to gain competitive advantage.
• Monitor competitors and report updates.
• Implement and monitor the sales plan, adjusting to budget.
• Achieve agreed occupancy and revenue targets.
• Network with agencies to market Club services.
• Follow up on leads, inquiries and bookings.
• Other duties as assigned.

Skills

Customer service

Sales

Social media

Marketing

Event planning

Relationship building

Multichannel communications

Administrative duties

Job description

Job Description:

• Plan, execute and manage the Club's branding and marketing initiatives for rooms.


• Oversee the production of the Club's marketing and promotional materials for rooms.


• Develop and execute social media strategy for rooms.


• Oversee the preparation of accommodation sales materials for promotional purposes.


• To manage the Club's accommodation to maximise sales profitability.


• To maximise the value and protection of assets and return on investment.


• Carry out a situation analysis and to utilise the market intelligence to formulate a sales plan.


• Develop a sales plan which includes realistic objectives, effective strategies and workable sales actions.


• Understand the market segments and changing trends, explore opportunities for competitive advantage to yield a higher profit and fair market share for the Club.


• Be aware of competitors' activities and performance and provide constant updates and recommendations.


• Implement, monitor and evaluate the sales plan regularly to keep in pace with the changing environment and to make immediate/remedial changes to prevent any detrimental effects to the Club's annual budget.


• Achieve pre-agreed occupancy, revenue and profitability.


• Maintain regular contact and network with appointment contractual agencies and other organisations that can help market the Club's products and servies.


• Ensure follow-up on all sales leads and potential business and all inquiries and bookings.


• Any other duties as assigned by Management.

Job Requirements:

• Ability to handle members' enquiries and requests through multiple channels


• High standard of customer service delivery


• Ability to build and maintain positive relationships with members


• Proficiency in membership database management and administrative duties


• Experience with membership sales, campaigns, and promotional initiatives


• Event planning and coordination capabilities


• Ability to work closely with internal departments to ensure seamless delivery


• Professionalism and confidentiality when handling member data and internal information