Sales Director, APAC - Defense and HLS

Expert Executive Recruiters (EER Global); Singapore; On-site; SGD 200,000 - 500,000; Full time

Job summary

Expert Executive Recruiters (EER Global) is seeking a Sales Director for APAC to drive government and defense sales for a new Counter-Unmanned Aerial Systems (C-UAS) defense solution. The role is Singapore-based (or regional hub) with regular APAC travel, reporting to corporate leadership.

The ideal candidate has 8+ years in defense/HLS sales, a proven record closing large multi-million USD deals, and a strong network within the Asian defense ecosystem.

Qualifications

• Minimum 8+ years of direct sales experience in defense, HLS, or security sectors.
• Proven track record of owning and closing large, complex deals end-to-end.
• Strong network within the Asian defense / HLS ecosystem.

Responsibilities

• Revenue & Pipeline Management: Own APAC sales quotas, maintaining an accurate, high-value pipeline to deliver revenue targets.
• End-to-End Deal Execution: Lead complex opportunities—from strategy through proposal, negotiation, and contract closure across government tenders and direct awards.
• Hands-On Pursuits & Account Penetration: Serve as primary deal lead, coordinating cross-functional teams and engaging key decision-makers to land and expand strategic accounts.
• Partner Alignment & Win Strategy: Drive channel execution with local integrators and primes, positioning multi-layer C-UAS solutions and leveraging market intelligence.

Skills

APAC sales

C-UAS / ISR knowledge

Government tenders

Strategic account management

Partner relations

Job description

Sales Director, APAC - Defense and HLS [Homeland Security]

We are recruiting for a leading defense technology company expanding across APAC (including Singapore, Indonesia, Thailand, Vietnam, Japan, and South Korea) following significant strategic growth. To support this expansion, the company is building a new business unit that integrates their core sensor-based technologies with radar, optics, and camera systems into a single, unified Counter-Unmanned Aerial Systems (C-UAS) defense solution.

As the Sales Director for this newly created unit, you will operate with high autonomy—reporting to corporate leadership—to drive strategic government and defense sales, establish key partner relationships, and build this high-demand product line from the ground up across the region.

Location & Travel: Singapore-based (or regional hub) with regular travel across the APAC region required.

Responsibilities

• Revenue & Pipeline Management: Own APAC sales quotas, maintaining an accurate, high-value pipeline to consistently deliver quarterly and annual revenue targets.
• End-to-End Deal Execution: Lead complex, high-value opportunities—from intelligence and capture strategy through proposal development, negotiation, and contract closure—across government tenders and strategic direct awards.
• Hands-On Pursuits & Account Penetration: Serve as the primary deal lead, coordinating internal cross-functional teams while building relationships with key decision-makers to land and expand strategic accounts.
• Partner Alignment & Win Strategy: Drive channel execution by teaming with local integrators and primes, positioning differentiated multi-layer C-UAS solutions, and leveraging real-time market intelligence to outperform competitors.

Requirements

• Minimum 8+ years of direct sales experience in defense, HLS, or security sectors
• Proven track record of owning and closing large, complex deals (multi-million USD) end-to-end
• Strong network within the Asian defense / HLS ecosystem
• Deep understanding of government procurement and tender processes
• Experience working with system integrators, primes, and local partners
• Background in C-UAS / ISR / defense tech is a strong advantage