Regional Sales Manager APAC

NEWBRIDGE ALLIANCE PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

NEWBRIDGE ALLIANCE PTE. LTD. seeks a seasoned Sales and Business Development professional to drive commercial growth of C-UAS radar systems across APAC.

You will own the full sales cycle, execute go-to-market plans, and build relationships with system integrators, partners, and key customers. Collaborate with Solution Specialists, respond to RFIs/RFPs and tenders, and present tailored solutions. You will monitor market trends and identify strategic opportunities while aligning product

Qualifications

• Minimum 8 years of relevant experience in C-UAS solution B2B sales/business development in APAC to the defence, security and critical infrastructure sectors.
• Experience with radar or surveillance technologies and the integration of sensors into broader C-UAS solutions is a strong advantage
• Strong understanding of C-UAS applications, market dynamics, customer segments, and buying processes.

Responsibilities

• Drive commercial growth and market development of C-UAS across APAC.
• Execute sales strategies and go-to-market plans for assigned markets & segments.
• Identify & manage relationships with key customers, system integrators, partners, and stakeholders across APAC.
• Manage the full sales cycle including capture planning, lead generation, pipeline management, presentations, RFPs, negotiations, and closing.
• Collaborate with Solution Specialists to develop tailored solutions.
• Represent C-UAS solutions at industry events, trade shows, and customer meetings.

Skills

C-UAS solutions

APAC sales experience

Radar/Surveillance knowledge

B2B sales

Job description

Sales and Business Development

Responsible for driving commercial growth and market development of the (C-UAS) anti-drone radar systems across the APAC region.

Execute sales strategies and go-to-market plans for assigned markets & segments, translating commercial priorities into concrete sales activities.

Identify & develop, and manage relationships with key customers, system integrators, partners, and other relevant stakeholders across APAC

Manage the full sales cycle, including strategic capture planning, lead generation & pipeline management, customer presentations, responses to customer requests, contract negotiations, and closing of contracts.

Solution Sales and Customer Engagement

Work closely with Solution Specialists to develop and present solutions tailored to customer requirements.

Collaborate on technical and commercial customer inquiries, RFIs, RFPs, and tenders.

Actively participate in customer meetings, technical discussions, and field demonstrations of the solutions.

Understand customer applications and operational challenges and translate these into relevant solution proposals

Market and Application Development

Apply C-UAS market and application knowledge to identify customer needs and new business areas & opportunities.

Monitor market developments, emerging applications, and the competitive landscape.

Identify and prioritize attractive market segments, projects, and strategic partnerships.

Represent the C-UAS solutions at relevant industry events, trade shows, exhibitions, and customer meetings.

Work closely with Product Management, Customer Insights, and Marketing to align commercial activities with market needs and product positioning.

Qualifications

• Minimum 8 years of relevant experience in C-UAS solution B2B sales/business development in APAC to the defence, security and critical infrastructure sectors
• Experience with radar or surveillance technologies and the integration of sensors into broader C-UAS solutions is a strong advantage
• Strong understanding of C-UAS applications, market dynamics, customer segments, and buying processes.