Sales Development Leader - APJ

Triwill Group; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Cursor, based in Singapore, seeks a Sales Development Leader for APJ to build and lead a high-performing Account Associate team. You’ll drive pipeline, collaborate with Growth, Marketing, and RevOps, and shape regional playbooks with automation and personalization.

You’ll coach early-career talent, optimize outbound strategies, and ensure scalable operations in a fast-growing company. This hands-on leader role is in-office in Singapore.

Qualifications

• 5+ years of SaaS sales experience, including leadership of frontline SDR/Account Associate teams.
• Proven ability to hire, coach, and develop high-performing SDRs in a fast-paced tech company.
• Experience building outbound pipeline generation through prospecting, automation, and data-driven testing.
• Strong operational discipline with metrics, coaching, and structured cadences.
• Experience partnering with Marketing, Growth, RevOps, and Sales to improve pipeline and conversions.
• Passion for coaching early-career sales talent into GTM roles.
• Curiosity about AI, developer tools, or technical products and engaging technical buyers.
• Comfortable in a high-growth environment with experimentation and continuous improvement.
• Excellent communication and leadership with a collaborative, builder mindset.
• Experience with AI products or growth automation platforms is a plus.

Responsibilities

• Hire, onboard, coach, and develop a high-performing team of Account Associates for APJ.
• Lead day-to-day execution against pipeline goals, activity metrics, and conversion targets.
• Partner with Growth, RevOps, Marketing, and Sales to execute signal-based outbound programs.
• Help define regional sales development playbooks combining automation with personalized engagement.
• Coach Account Associates on prospecting, discovery, qualification, messaging, and engagement.
• Establish a strong operating cadence with pipeline reviews, 1:1s, and team meetings.
• Monitor performance, identify trends, and use data to improve productivity and conversion.
• Collaborate with Commercial and Enterprise Sales leaders for high-quality pipeline and handoffs.
• Foster curiosity, experimentation, accountability, and continuous learning culture.
• Develop future sales talent with clear career pathways into Account Executive roles.

Skills

SaaS sales leadership

Team coaching

Pipeline generation

Cross-functional collaboration

Data-driven decisions

AI/PLG familiarity

Performance coaching

Growth and RevOps alignment

Job description

Description: Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.

We are hiring a Sales Development Leader, APJ to build and lead Cursor’s Sales Development organization across Asia Pacific. Based in our Singapore office, this is a frontline leadership role responsible for hiring, coaching, and developing a high-performing team of Account Associates that generate pipeline and accelerate customer adoption across the region.

This isn’t a traditional SDR organization focused solely on cold outreach. Our Sales Development team partners closely with Growth, Marketing, RevOps, and Sales to identify buying signals, engage customers at the right moment, and create highly personalized outreach informed by product usage, PLG signals, and creative automation. You’ll help your team balance modern, signal-based engagement with disciplined outbound prospecting to consistently create new opportunities across commercial and enterprise accounts.

You’ll be responsible for building a strong team culture, driving execution against pipeline goals, coaching early‑career talent, and continuously improving how Cursor engages prospective customers across APJ. This role is ideal for a hands‑on sales leader who enjoys coaching people, experimenting with new approaches, and building scalable operating rhythms in a fast‑growing company.

This is a full‑time, in‑office leadership role based in our Singapore office.

WHAT YOU’LL DO

• Hire, onboard, coach, and develop a high‑performing team of Account Associates supporting the APJ business.
• Lead the team’s day‑to‑day execution against pipeline generation goals, activity metrics, and conversion targets.
• Partner with Growth, RevOps, Marketing, and Sales to execute signal‑based outbound programs leveraging product usage, PLG insights, events, and other buying signals.
• Help define and refine regional sales development playbooks that combine modern automation with highly personalized customer engagement.
• Coach Account Associates on prospecting, discovery, qualification, messaging, and customer engagement to consistently improve pipeline quality.
• Establish a strong operating cadence through regular pipeline reviews, one‑on‑ones, performance coaching, team meetings, and career development.
• Monitor team performance, identify trends, and use data to continuously improve productivity, conversion rates, and execution.
• Collaborate closely with Commercial and Enterprise Sales leaders to ensure high‑quality pipeline generation and seamless opportunity handoffs.
• Foster a culture of curiosity, experimentation, accountability, and continuous learning.
• Develop future sales talent by creating clear career pathways into Account Executive and other GTM roles across Cursor.

WHAT WE’RE LOOKING FOR

• 5+ years of SaaS sales experience, including experience leading frontline Sales Development or SDR teams.
• Proven success hiring, coaching, and developing high‑performing SDRs or Account Associates in a fast‑paced technology company.
• Experience building predictable outbound pipeline generation through a combination of prospecting, automation, and data‑driven experimentation.
• Strong operational discipline with experience managing team performance through metrics, coaching, and structured operating cadences.
• Experience partnering cross‑functionally with Marketing, Growth, RevOps, and Sales to improve pipeline generation and conversion.
• Passion for coaching and developing early‑career sales talent into successful GTM professionals.
• Curiosity about AI, developer tools, or technical products, with the ability to help teams engage technical buyers effectively.
• Comfortable operating in a high‑growth, fast‑changing environment where experimentation and continuous improvement are expected.
• Excellent communication, coaching, and leadership skills with a collaborative, builder’s mindset.
• Experience with AI products, growth automation platforms, PLG motions, or developer‑focused technology is a plus.