SALES ASSISTANT MANAGER

SHEIK ALLAUDDIN COPPER POT DUM BIRIYANI PTE. LTD.; Singapore; On-site; SGD 100,000 - 110,000; Full time

Job summary

SHEIK ALLAUDDIN COPPER POT DUM BIRIYANI PTE. LTD. is seeking an experienced Sales Assistant Manager to drive catering and events revenue, develop new business opportunities and build strong client partnerships.

You will lead initiatives across corporate, wedding and social events, coordinating with venues and partners to deliver exceptional catering solutions. The role targets a commercially driven professional with deep knowledge of catering, F&B, events and hospitality, and requires strong

Qualifications

• Minimum 4 years of relevant sales and business development experience.
• Proven track record in generating new business and achieving sales targets.
• Strong corporate sales and business-development skills.
• Excellent communication, negotiation and presentation abilities.
• Strong network and understanding of the Singapore catering and events market.
• Ability to independently identify prospects and convert leads into confirmed business.

Responsibilities

• Develop and implement sales strategies to increase catering revenue.
• Identify and pursue new business opportunities across corporate, wedding, private events, institutional and social functions.
• Generate new leads through direct sales, networking, referrals, partnerships and corporate outreach.
• Build and maintain a strong pipeline of prospective customers and corporate accounts.
• Develop long-term relationships with key clients, event organisers, hotels, venues, wedding planners and corporate organisations.
• Conduct sales presentations, client meetings, site visits and business negotiations.
• Prepare quotations, proposals and customised catering packages based on client requirements.
• Follow up with prospects and convert enquiries into confirmed catering bookings.
• Identify opportunities for repeat business and upselling of additional catering and event services.
• Develop new corporate accounts and establish recurring catering contracts.
• Target companies, offices, institutions and organisations for corporate meal programmes, buffets, bento catering and large-scale events.
• Develop wedding and private-event sales through partnerships with venues, wedding planners and relevant business partners.
• Promote the company's catering packages, customised menus and event solutions.
• Manage sales enquiries from initial contact through quotation, negotiation and confirmation.
• Assist the management team in setting monthly and annual sales targets.
• Monitor sales performance, conversion rates, sales pipeline and revenue growth.
• Guide and support sales executives and other members of the sales team.
• Develop effective sales processes and follow-up systems.
• Provide regular sales reports and updates to management.
• Analyse market trends, customer requirements and competitor activities to identify new business opportunities.
• Maintain excellent relationships with existing customers and key accounts.
• Handle important client accounts and high-value catering projects.
• Understand customer requirements and work closely with operations and kitchen teams to ensure successful delivery.
• Address client concerns professionally and ensure a high level of customer satisfaction.
• Develop strategies to increase repeat orders and customer retention.

Skills

Sales leadership

Business development

Communication

Negotiation

Presentation

Job description

We are seeking an experienced and results-driven Sales Assistant Manager to join our growing catering and events business. The successful candidate will be responsible for driving sales growth, developing new business opportunities, building strong client relationships and increasing the company's catering and event revenue.

The role is suited for a commercially driven individual with strong knowledge of the catering, F&B, events, corporate sales and hospitality industry.

KEY RESPONSIBILITIES

Sales & Business Development

• Develop and implement sales strategies to increase the company's overall catering revenue.

• Identify and pursue new business opportunities across corporate, wedding, private events, institutional and social functions.

• Generate new leads through direct sales, networking, referrals, partnerships and corporate outreach.

• Build and maintain a strong pipeline of prospective customers and corporate accounts.

• Develop long-term relationships with key clients, event organisers, hotels, venues, wedding planners and corporate organisations.

• Conduct sales presentations, client meetings, site visits and business negotiations.

• Prepare quotations, proposals and customised catering packages based on client requirements.

• Follow up with prospects and convert enquiries into confirmed catering bookings.

• Identify opportunities for repeat business and upselling of additional catering and event services.

Corporate & Event Sales

• Develop new corporate accounts and establish recurring catering contracts.

• Target companies, offices, institutions and organisations for corporate meal programmes, buffets, bento catering and large-scale events.

• Develop wedding and private-event sales through partnerships with venues, wedding planners and relevant business partners.

• Promote the company's catering packages, customised menus and event solutions.

• Manage sales enquiries from initial contact through quotation, negotiation and confirmation.

Sales Team & Performance Management

• Assist the management team in setting monthly and annual sales targets.

• Monitor sales performance, conversion rates, sales pipeline and revenue growth.

• Guide and support sales executives and other members of the sales team.

• Develop effective sales processes and follow-up systems.

• Provide regular sales reports and updates to management.

• Analyse market trends, customer requirements and competitor activities to identify new business opportunities.

Client Relationship Management

• Maintain excellent relationships with existing customers and key accounts.

• Handle important client accounts and high-value catering projects.

• Understand customer requirements and work closely with operations and kitchen teams to ensure successful delivery.

• Address client concerns professionally and ensure a high level of customer satisfaction.

• Develop strategies to increase repeat orders and customer retention.

REQUIREMENTS

• Minimum 4 years of relevant sales and business development experience, preferably in catering, F&B, hospitality, events or related industries.

• Proven track record in generating new business and achieving sales targets.

• Strong corporate sales and business-development skills.

• Excellent communication, negotiation and presentation abilities.

• Strong network and understanding of the Singapore catering and events market will be an advantage.

• Ability to independently identify prospects and convert leads into confirmed business.

• Strong commercial awareness and customer relationship management skills.

• Able to manage multiple projects and high-value client accounts simultaneously.

• Self-motivated, target-oriented and able to work independently.

KEY PERFORMANCE AREAS

The successful candidate will be expected to contribute directly towards:

• New customer acquisition

• Monthly and annual sales revenue growth

• Corporate account development

• Wedding and event sales

• Lead generation and conversion

• Repeat customer business

• High-value catering contracts

• Strategic business partnerships

WHAT WE OFFER

• Monthly salary: S$9,000 - S$9,900

• Opportunity to play a key role in the company's business expansion.

• Exposure to corporate, wedding and large-scale catering projects.

• Opportunity to develop and manage major customer accounts.

• Career growth within a growing catering and events business.