Regional CRM Strategy Lead - Multi-Market Growth

Lever, Inc.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

ShopBack seeks a technical CRM leader to own the regional CRM strategy across Asia-Pacific, driving personalized, data-driven experiences and scalable campaigns. You will partner with Product, Data and Marketing teams to ensure alignment with regional priorities and growth targets.

As a mentor and hands-on executor, you will ramp automation with Braze, Salesforce Marketing Cloud, and Iterable to boost engagement and retention across markets, influencing senior leaders and delivering measurable

Qualifications

• 3–5 years of relevant experience in CRM, campaign management, or lifecycle marketing in digital/tech/e-commerce.
• Proven track record of leading CRM initiatives across multiple markets and delivering measurable engagement/retention impact.
• Strong strategic mindset with ability to design data-driven campaigns while remaining hands-on.
• Proficiency in CRM platforms and marketing automation tools (Braze, Salesforce Marketing Cloud, Iterable).
• Advanced analytical skills with experience interpreting data and translating insights into actions.
• Excellent stakeholder management, able to influence and collaborate across teams.
• Highly organized and detail-oriented, capable of managing multiple priorities across markets.
• Proactive leader and self-starter, able to drive results in a fast-paced environment.
• Thrives in dynamic, high-growth settings and adapts quickly to change.
• AI Competency: using AI tools to improve workflows and productivity at scale.

Responsibilities

• Define and own the regional CRM strategy across Asia-Pacific.
• Advise country marketing leads on localized lifecycle campaigns aligned to regional priorities.
• Establish best practices, playbooks, and governance for consistent CRM execution.
• Partner with Product, Data, and Tech to shape CRM tooling, automation, and personalization at scale.
• Lead regional performance reviews and translate data into actionable recommendations.
• Champion innovation, piloting new CRM initiatives and scaling successful models across markets.
• Build and nurture stakeholder relationships with senior decision-makers across marketing, product, and commercial teams.
• Coach and mentor junior marketers to elevate CRM capability throughout the region.

Skills

CRM strategy

Stakeholder management

Analytical skills

Marketing automation

AI competency

Cross-market leadership

Data-driven campaigns

Tools

Braze

Salesforce Marketing Cloud

Iterable

Job description

ShopBack seeks a technical CRM leader to own the regional CRM strategy across Asia-Pacific, driving personalized, data-driven experiences and scalable campaigns. You will partner with Product, Data and Marketing teams to ensure alignment with regional priorities and growth targets.

As a mentor and hands-on executor, you will ramp automation with Braze, Salesforce Marketing Cloud, and Iterable to boost engagement and retention across markets, influencing senior leaders and delivering measurable