APAC CRM Lead: Lifecycle & Engagement

Wise; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Wise's CRM team in APAC seeks a mid-level CRM Manager to own and deliver the APAC communications strategy across email, push and in-app messages. Based in Singapore, you will collaborate with Product, Marketing Tech, Analytics and UX to drive adoption and thoughtful lifecycle campaigns.

You’ll design segmentation, implement testing, ensure compliance, and report on performance to optimise engagement and revenue across APAC markets.

Qualifications

• Strong English communication, both written and verbal.
• Mid level experience in a B2C CRM role with lifecycle focus.
• Experience in high growth CRM environments.
• Track record of cross-channel lifecycle communications (email, push, in-app).
• End-to-end planning, development and execution of lifecycle campaigns.
• Customer-centric mindset with solid segmentation understanding.

Responsibilities

• Develop and own the APAC CRM strategy across channels.
• Collaborate with Product, Marketing, Creative, Engineering & Analytics for multi-channel campaigns.
• Design segmentation and lifecycle approaches to tailor communications.
• Implement A/B testing plan and monitor performance for engagement and conversions.
• Ensure CRM compliance and data hygiene across campaigns.

Skills

CRM strategy

Lifecycle campaigns

Segmentation

Cross-channel orchestration

Stakeholder engagement

Tools

Braze

SQL

Looker

Mixpanel

Job description

Wise's CRM team in APAC seeks a mid-level CRM Manager to own and deliver the APAC communications strategy across email, push and in-app messages. Based in Singapore, you will collaborate with Product, Marketing Tech, Analytics and UX to drive adoption and thoughtful lifecycle campaigns.

You’ll design segmentation, implement testing, ensure compliance, and report on performance to optimise engagement and revenue across APAC markets.