APAC B2B CRM Leader: Growth & Activation

Wise Payments; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Wise is hiring a senior regional CRM owner to grow Wise Business across APAC. The role leads regional content adaptation and hands-on CRM delivery, partnering with Sales and Marketing to build a repeatable pipeline and activation program.

You will own the regional CRM roadmap, coordinate with Brand campaigns, and drive end-to-end lifecycle campaigns across email, push, and in-app channels. The ideal candidate has strong analytics, leadership, and cross-region experience.

Qualifications

• 5+ years in CRM or lifecycle marketing with measurable outcomes.
• Experience leading and growing a high-growth CRM team.
• Proven cross-channel lifecycle communications (email, push, in-app).
• End-to-end planning and execution of large campaigns.
• Customer-centric mindset with strong segmentation skills.
• Excellent verbal and written communication; stakeholder collaboration.
• Autonomous, proactive, and data-driven with analytical skills.

Responsibilities

• Own a regional B2B CRM roadmap balancing acquisition, onboarding and activation.
• Partner with Sales on audiences, lead handover and feedback on quality.
• Link ATL/Brand campaigns to lead capture and nurture journeys.
• Build regional journeys, adapt propositions and channel mix.
• Deliver end-to-end email, push and in-app campaigns with testing.
• Collaborate with Analytics to track pipeline and impact with clear metrics.
• Prioritise campaigns, manage stakeholders and maintain deliverability standards.

Skills

CRM strategy

Lifecycle marketing

Team leadership

Cross-channel campaigns

Customer segmentation

Analytics mindset

Stakeholder management

Tools

SQL

Job description

Wise is hiring a senior regional CRM owner to grow Wise Business across APAC. The role leads regional content adaptation and hands-on CRM delivery, partnering with Sales and Marketing to build a repeatable pipeline and activation program.

You will own the regional CRM roadmap, coordinate with Brand campaigns, and drive end-to-end lifecycle campaigns across email, push, and in-app channels. The ideal candidate has strong analytics, leadership, and cross-region experience.