Regional Business Development Manager

Mass Power Services Pte Ltd; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Mass Power Services Pte Ltd in Singapore seeks a dynamic Business Development professional to drive growth across manufacturing and total solutions for APAC clients. You will identify prospects, build a structured pipeline and convert opportunities into long-term partnerships.

The role demands deep understanding of PCBA/EMS/box-build capabilities, strong stakeholder management and a willingness to travel across Singapore and APAC to win strategic accounts.

Qualifications

• Diploma or Degree in Electronics / Electrical / Manufacturing Engineering or related discipline.
• Minimum 5 years of B2B business development / sales experience, preferably in manufacturing, electronics, PCBA / EMS/ Box Build engineering. Contract Manufacturing or technology within Asian & Region
• Strong understanding of manufacturing processes and supply chains.
• Willingness to travel within Singapore and internationally, particularly across APAC.
• Quality systems ISO 9001 / ISO 13485 or other relevant standards

Responsibilities

• Drive aggressive business growth for manufacturing and total solutions business for APAC region clients.
• Identify, develop and secure new customers requiring PCBA, box build, equipment manufacturing, system integration, engineering and outsourced manufacturing solutions.
• Develop long-term customer relationships and position Company as a one-stop manufacturing partner from engineering and prototyping through production, testing, integration and delivery.
• Expand Company’s customer base across semiconductor, electronics, medical technology, life sciences, industrial automation, instrumentation, energy, EV/automotive and other high-value technology sectors.
• Develop recurring manufacturing revenue through long-term programs, production outsourcing, contract manufacturing and strategic customer partnerships.

Skills

B2B sales

Account development

Negotiation

Electronics industry knowledge

Travel willingness

Education

Diploma or Degree in Electronics / Electrical / Manufacturing Engineering or related discipline

Job description

• Drive aggressive business growth for manufacturing and total solutions business for local and asia pacific region clients
• Identify, develop and secure new customers requiring PCBA, box build, equipment manufacturing, system integration, engineering and outsourced manufacturing solutions.
• Develop long-term customer relationships and position Company as a one-stop manufacturing partner, from engineering and prototyping through production, testing, integration and delivery.
• Expand Company’s customer base across semiconductor, electronics, medical technology, life sciences, industrial automation, instrumentation, energy, EV/automotive and other high-value technology sectors.
• Develop recurring manufacturing revenue through long-term programs, production outsourcing, contract manufacturing and strategic customer partnerships.

1. Business Development & New Customer Acquisition

Develop and execute a structured new-business development strategy to achieve revenue and margin targets.

Proactively identify and approach potential customers rather than relying solely on inbound enquiries.

Build and maintain a healthy pipeline of qualified prospects, opportunities and projects.

Conduct market mapping to identify companies with:

• Outsourcing requirements and New product introductions
• Manufacturing transfer opportunities on PCBA requirements
• Box-build requirements on Equipment manufacturing requirements
• System integration requirements, Engineering and prototyping requirements
• Production capacity constraints, Supplier consolidation initiatives

2. Promote Company’s Total Manufacturing Solutions

Position Company as a total manufacturing solutions provider, rather than simply a PCB assembler.

Develop opportunities across the complete manufacturing value chain:

Design / Engineering → Prototype → PCBA → Mechanical Integration → Box Build

→ System Integration → Testing → Equipment Build → Final Assembly → Production → After-Sales Support

Promote Company capabilities and identify opportunities where customers can consolidate multiple suppliers into one integrated manufacturing partner.

3. Niche Manufacturing Market Development

• Identify niche, high-value manufacturing segments where Company can compete based on Engineering capability, Manufacturing flexibility, Low-to-medium volume production, High-mix manufacturing, Complex assemblies, Short lead times, Customisation, Quality o Responsiveness and Cost competitiveness
• Develop target-account lists for priority industries.
• Identify companies that require specialised or customised manufacturing rather than high-volume commodity production.
• Monitor market trends, technology developments, customer investments and new product launches to identify potential opportunities.
• Develop specific market-entry strategies for new industries and customer segments.

4. New Product Introduction & Manufacturing Transfer

Identify customers requiring:

• NPI support
• Prototype builds
• Design-for-Manufacturing input
• Production transfer
• Supplier transfer
• Manufacturing localisation
• Second-source manufacturing

• Coordinate with Engineering and Operations to ensure smooth transition from prototype to production.
• Develop opportunities to take over products currently manufactured internally by customers or competing suppliers.
• Build relationships with customers early in their product development cycle to secure production programs.

5. Market Intelligence & Competitor Analysis

• Monitor competitors, manufacturing trends and customer requirements.
• Identify competitor strengths, weaknesses, pricing and service offerings.
• Maintain intelligence on: New technology companies
• Maintain intelligence on: New product launches
• Maintain intelligence on: Manufacturing outsourcing trends
• Maintain intelligence on: Industry investments
• Maintain intelligence on: Factory expansions
• Maintain intelligence on: Supply-chain changes
• Maintain intelligence on: M&A activity
• Provide management with actionable market intelligence and recommendations.

REQUIRED QUALIFICATIONS & EXPERIENCE

• Diploma or Degree in Electronics / Electrical / Manufacturing Engineering or related discipline
• Minimum 5 years of B2B business development / sales experience, preferably in manufacturing, electronics, PCBA / EMS/ Box Build engineering. Contract Manufacturing or technology within Asian & Region
• Strong understanding of manufacturing processes and supply chains.
• Proven track record of acquiring new customers and generating new business.
• Experience managing complex B2B sales cycles involving multiple stakeholders.
• Strong commercial and negotiation skills.
• Able to understand technical requirements and translate them into commercial opportunities.
• Willingness to travel within Singapore and internationally, particularly across APAC.
• Quality systems ISO 9001 / ISO 13485 or other relevant standards
• Working location at Ang Mo Kio