BUSINESS DEVELOPMENT MANAGER

AVI-TECH ELECTRONICS PTE LTD.; Singapore; On-site; SGD 80,000 - 130,000; Full time

Job summary

AVI-TECH ELECTRONICS PTE LTD. in Singapore seeks a seasoned Business Development professional to lead new customer acquisition and grow revenue across APAC.

You will map markets, identify outsourcing, PCBA, box-build and system-integration opportunities, and build a pipeline of RFQs and pilot projects. Responsibilities cover strategic account development, multi-level relationship building with engineering and procurement leaders, and end-to-end quoting to close deals while maintaining CRM

Qualifications

• Diploma or Degree in Electronics Engineering, Business Sales and Marketing or related studies.
• Minimum 5 years of B2B business development / sales experience, preferably in manufacturing, electronics, engineering or technology.
• Experience selling PCBA; EMS; Box build; Contract manufacturing; Equipment manufacturing; System integration; Engineering services; Semiconductor equipment; Industrial automation; Electronics manufacturing.

Responsibilities

• Develop and execute a structured new-business development strategy to achieve revenue and margin targets.
• Proactively identify and approach potential customers.
• Build and maintain a healthy pipeline of qualified prospects, opportunities and projects.
• Convert qualified prospects into RFQs, prototype projects, pilot production and recurring manufacturing programs.
• Lead the commercial process from initial enquiry through contract award; develop competitive quotations.
• Develop opportunities across the complete manufacturing value chain from Design/Engineering to After-Sales Support.

Skills

Business development

Sales

Negotiation

Account management

Strategic planning

Travel willingness

Education

Engineering or business degree

Tools

CRM software

Job description

1. Business Development & New Customer Acquisition

• Develop and execute a structured new-business development strategy to achieve revenue and margin targets.

• Proactively identify and approach potential customers.

• Build and maintain a healthy pipeline of qualified prospects, opportunities and projects.

• Conduct market mapping to identify companies with:

  • Outsourcing requirements

  • New product introductions

  • Manufacturing transfer opportunities

  • PCBA requirements

  • Box-build requirements

  • Equipment manufacturing requirements

  • System integration requirements

  • Engineering and prototyping requirements

  • Production capacity constraints

  • Supplier consolidation initiatives

• Develop relationships with:

  • Engineering Directors

  • R&D Directors

  • Procurement / Sourcing

  • Operations / Manufacturing

  • Supply Chain

  • Program Managers

  • General Managers

  • Founders / Business Owners

  • Strategic decision makers

• Convert qualified prospects into RFQs, prototype projects, pilot production and recurring manufacturing programs.

2. Promote Avi-Tech’s Total Manufacturing Solutions

• Position Avi-Tech as a total manufacturing solutions provider.

• Develop opportunities across the complete manufacturing value chain:

Design / Engineering → Prototype → PCBA → Mechanical Integration → Box Build → System Integration → Testing → Equipment Build → Final Assembly → Production → After-Sales Support

• Promote Avi-Tech capabilities and identify opportunities where customers can consolidate multiple suppliers into one integrated manufacturing partner.

3. Niche Manufacturing Market Development

• Identify niche, high-value manufacturing segments where Avi-Tech can compete based on:

  • Engineering capability

  • Manufacturing flexibility

  • Low-to-medium volume production

  • High-mix manufacturing

  • Complex assemblies

  • Short lead times

  • Customisation

  • Quality

  • Responsiveness

  • Cost competitiveness

• Develop target-account lists for priority industries.

• Identify companies that require specialised or customised manufacturing rather than high-volume commodity production.

• Monitor market trends, technology developments, customer investments and new product launches to identify potential opportunities.

• Develop specific market-entry strategies for new industries and customer segments.

4. Account Development

• Build strategic relationships with key existing and prospective customers.

• Identify opportunities to expand from:

  • PCBA → Box Build

  • PCBA → System Integration

  • Prototype → Mass Production

  • Board Manufacturing → Equipment Manufacturing

  • Manufacturing → Engineering Services

  • Product → Multiple Product Programs

• Conduct regular customer reviews to identify new projects and upcoming requirements.

• Develop multi-level relationships within strategic accounts to increase customer engagement and retention.

5. RFQ, Quotation & Sales Conversion

• Lead the commercial process from initial enquiry through contract award.

• Understand customer technical requirements and translate them into clear internal requirements.

• Work closely with Engineering, Operations, Procurement and Finance to develop competitive quotations.

• Coordinate:

  • BOM costing

  • Labour costing

  • Manufacturing costs

  • Material costs

  • Tooling

  • Testing

  • Engineering charges

  • NRE / development charges

  • Logistics

  • Production lead times

• Prepare quotations with appropriate margins.

• Lead quotation negotiations and close business.

• Track RFQs and opportunities until final customer decision.

• Maintain accurate CRM records, sales forecasts and opportunity stages.

6. Solution Selling

• Understand the customer’s business and manufacturing problems.

• Develop solutions that address:

  • Cost reduction

  • Supply-chain resilience

  • Capacity constraints

  • Quality issues

  • Manufacturing complexity

  • Lead-time reduction

  • Supplier consolidation

  • Production transfer

  • NPI requirements

  • Product localisation

• Work with internal technical teams to develop customised manufacturing solutions.

7. New Product Introduction & Manufacturing Transfer

• Identify customers requiring:

  • NPI support

  • Prototype builds

  • Design-for-Manufacturing input

  • Production transfer

  • Supplier transfer

  • Manufacturing localisation

  • Second-source manufacturing

• Coordinate with Engineering and Operations to ensure smooth transition from prototype to production.

• Develop opportunities to take over products currently manufactured internally by customers or competing suppliers.

• Build relationships with customers early in their product development cycle to secure production programs.

8. Strategic Partnerships

• Develop partnerships with:

  • Semiconductor companies

  • Equipment manufacturers

  • OEMs

  • ODMs

  • Start-ups

  • Engineering companies

  • System integrators

  • Technology companies

  • Medical technology companies

• Develop long-term manufacturing agreements and strategic partnerships.

9. Market Intelligence & Competitor Analysis

• Monitor competitors, manufacturing trends and customer requirements.

• Identify competitor strengths, weaknesses, pricing and service offerings.

• Maintain intelligence on:

  • New technology companies

  • New product launches

  • Manufacturing outsourcing trends

  • Industry investments

  • Factory expansions

  • Supply-chain changes

  • M&A activity

• Provide management with actionable market intelligence and recommendations.

10. Internal Coordination

• Work closely with:

  • Engineering

  • Production

  • Quality

  • Procurement

  • Operations

  • Finance

  • Project Management

• Ensure customer requirements are properly communicated internally.

• Participate in customer meetings, technical discussions, factory visits and project reviews.

• Coordinate customer visits.

• Ensure commercial commitments are aligned with manufacturing capability and capacity.

• Support successful project handover from Sales to Operations.

Job Requirements:

• Diploma or Degree in: Electronics Engineering, Business Sales and Marketing or any other related studies.

• Minimum 5 years of B2B business development / sales experience, preferably in manufacturing, electronics, engineering or technology.

• Experience selling one or more of:

  • PCBA

  • EMS

  • Box build

  • Contract manufacturing

  • Equipment manufacturing

  • System integration

  • Engineering services

  • Semiconductor equipment

  • Industrial automation

  • Electronics manufacturing

• Strong understanding of manufacturing processes and supply chains.

• Proven track record of acquiring new customers and generating new business.

• Strong commercial and negotiation skills.

• Willingness to travel within Singapore and internationally, particularly across APAC.