Regional Sales Manager (IVD Equipment)

MASS POWER SERVICES PTE. LTD.; Singapore; Sur place; SGD 70 000 - 120 000; Plein temps

Résumé du poste

MASS POWER SERVICES PTE. LTD. is seeking a seasoned Business Development professional to drive aggressive growth across Asia-Pacific for PCBA, box-build, equipment manufacturing and system integration solutions.

You will build a robust pipeline, win new logos and position the company as a total manufacturing partner. The role requires 5+ years in B2B electronics/manufacturing sales, strong negotiation, and willingness to travel across APAC.

Qualifications

• Must have 5+ years in B2B sales in manufacturing/electronics.
• Proven track record of acquiring new customers and expanding accounts.
• Strong understanding of manufacturing processes and supply chains.
• Willingness to travel across APAC, including Singapore.

Responsabilités

• Identify, secure new customers for PCBA, EMS, box-build and system integration.
• Develop long-term relationships and position as a one-stop manufacturing partner.
• Expand the customer base across target sectors in APAC.
• Create and manage a healthy pipeline with structured new-business strategy.
• Coordinate with Engineering and Operations for smooth transitions from proposal to production.

Connaissances

B2B sales

Negotiation

Account development

Market intelligence

Travel flexibility

Formation

Diploma/ Degree in Electronics or Manufacturing Engineering

Description du poste

Drive aggressive business growth for manufacturing and total solutions business for local and asia pacific region clients

• Identify, develop and secure new customers requiring PCBA, box build, equipment manufacturing, system integration, engineering and outsourced manufacturing solutions.
• Develop long-term customer relationships and position Company as a one-stop manufacturing partner, from engineering and prototyping through production, testing, integration and delivery.
• Expand Company's customer base across semiconductor, electronics, medical technology, life sciences, industrial automation, instrumentation, energy, EV/automotive and other high-value technology sectors.
• Develop recurring manufacturing revenue through long-term programs, production outsourcing, contract manufacturing and strategic customer partnerships.

1. Business Development & New Customer Acquisition

• Develop and execute a structured new-business development strategy to achieve revenue and margin targets.
• Proactively identify and approach potential customers rather than relying solely on inbound enquiries.
• Build and maintain a healthy pipeline of qualified prospects, opportunities and projects.
• Conduct market mapping to identify companies with:
  • Outsourcing requirements and New product introductions.
  • Manufacturing transfer opportunities on PCBA requirements.
  • Box-build requirements on Equipment manufacturing requirements.
  • System integration requirements, Engineering and prototyping requirements.
  • Production capacity constraints, Supplier consolidation initiatives.

2. Promote Company's Total Manufacturing Solutions

• Position Company as a total manufacturing solutions provider, rather than simply a PCB assembler.
• Develop opportunities across the complete manufacturing value chain:
  • Design / Engineering → Prototype → PCBA → Mechanical Integration → Box Build → System Integration → Testing → Equipment Build → Final Assembly → Production → After-Sales Support
• Promote Company capabilities and identify opportunities where customers can consolidate multiple suppliers into one integrated manufacturing partner.

3. Niche Manufacturing Market Development

• Identify niche, high-value manufacturing segments where Company can compete based on Engineering capability, Manufacturing flexibility, Low-to-medium volume production, High-mix manufacturing, Complex assemblies, Short lead times, Customisation, Quality, Responsiveness and Cost competitiveness.
• Develop target-account lists for priority industries.
• Identify companies that require specialised or customised manufacturing rather than high-volume commodity production.
• Monitor market trends, technology developments, customer investments and new product launches to identify potential opportunities.
• Develop specific market-entry strategies for new industries and customer segments.

4. New Product Introduction & Manufacturing Transfer

• Identify customers requiring:
  • NPI support.
  • Prototype builds.
  • Design-for-Manufacturing input.
  • Production transfer.
  • Supplier transfer.
  • Manufacturing localisation.
  • Second-source manufacturing.
• Coordinate with Engineering and Operations to ensure smooth transition from prototype to production.
• Develop opportunities to take over products currently manufactured internally by customers or competing suppliers.
• Build relationships with customers early in their product development cycle to secure production programs.

5. Market Intelligence & Competitor Analysis

• Monitor competitors, manufacturing trends and customer requirements.
• Identify competitor strengths, weaknesses, pricing and service offerings.
• Maintain intelligence on:
  • New technology companies.
  • New product launches.
  • Manufacturing outsourcing trends.
  • Industry investments.
  • Factory expansions.
  • Supply-chain changes.
  • M&A activity.
• Provide management with actionable market intelligence and recommendations.

REQUIRED QUALIFICATIONS & EXPERIENCE

• Diploma or Degree in Electronics / Electrical / Manufacturing Engineering or related discipline.
• Minimum 5 years of B2B business development / sales experience, preferably in manufacturing, electronics, PCBA / EMS/ Box Build engineering. Contract Manufacturing or technology within Asian & Region.
• Strong understanding of manufacturing processes and supply chains.
• Proven track record of acquiring new customers and generating new business.
• Experience managing complex B2B sales cycles involving multiple stakeholders.
• Strong commercial and negotiation skills.
• Able to understand technical requirements and translate them into commercial opportunities.
• Willingness to travel within Singapore and internationally, particularly across APAC.
• Quality systems ISO 9001 / ISO 13485 or other relevant standards.

Working location at Ang Mo Kio