Regional B2B Demand Gen & ABM Specialist (SEA/India/HK)

BEATHCHAPMAN (PTE. LTD.); Singapore; Hybrid; SGD 80,000 - 120,000; Full time

Job summary

BEATHCHAPMAN (PTE. LTD.) in Singapore seeks a B2B marketing specialist to lead demand generation and Account-Based Marketing (ABM) across Southeast Asia, India, and Hong Kong. The role involves building impactful campaigns that drive quality pipeline and working alongside various teams to engage enterprise and public-sector audiences effectively.

The ideal candidate will have a solid background in regional marketing or demand generation, with strong hands-on experience in B2B environments. Candidates with experience in health-tech or SaaS industries will be at an advantage. This role offers significant visibility into regional strategies and commercial priorities.

Qualifications

• 6–8+ years’ experience in B2B demand generation, ABM, or regional marketing.
• Strong hands‑on experience running campaigns in complex B2B environments.
• Experience with lead scoring, pipeline models, and marketing automation tools.

Responsibilities

• Own regional demand generation and ABM strategy across priority Asia markets.
• Create multi‑channel campaigns for enterprise and public‑sector buyers.
• Conduct account insight, stakeholder mapping, and engagement planning for key accounts.
• Implement lead scoring, qualification, and handoff into sales.
• Track campaign performance and optimise to improve pipeline quality.
• Provide messaging and content support around customer outcomes.

Job description

BEATHCHAPMAN (PTE. LTD.) in Singapore seeks a B2B marketing specialist to lead demand generation and Account-Based Marketing (ABM) across Southeast Asia, India, and Hong Kong. The role involves building impactful campaigns that drive quality pipeline and working alongside various teams to engage enterprise and public-sector audiences effectively.

The ideal candidate will have a solid background in regional marketing or demand generation, with strong hands-on experience in B2B environments. Candidates with experience in health-tech or SaaS industries will be at an advantage. This role offers significant visibility into regional strategies and commercial priorities.