ABM & Demand Gen Leader - Public Sector

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

PERSOL Singapore Pte Ltd is seeking a seasoned B2G Demand Generation professional to lead regional campaigns aligned with defence and government sales priorities. You will own pipeline, drive ABM for strategic accounts, and plan field marketing activities across APJ markets.

The role requires strong CRM/marketing automation skills (Salesforce, Marketo), and a proven ability to generate marketing-generated opportunities while collaborating with sales teams.

Qualifications

• Proven experience in B2G/Public Sector Demand Generation, preferably within defence, government, or regulated industries.
• Strong understanding of APJ public sector procurement processes and stakeholder landscape.
• Demonstrated success in driving pipeline growth and marketing-generated opportunities.
• Experience managing integrated marketing campaigns across events, digital, email, and paid media channels.
• Strong knowledge of Account-Based Marketing (ABM) and strategic account engagement.
• Proficiency in CRM and marketing automation platforms such as Salesforce and Marketo.
• Excellent stakeholder management, communication, analytical, and project management skills.
• Ability to manage regional programs across multiple APJ markets.

Responsibilities

• Develop and execute regional demand generation campaigns aligned with public sector and defence sales priorities.
• Own pipeline and MGO targets, partnering closely with sales teams to increase lead conversion and revenue impact.
• Drive Account-Based Marketing (ABM) strategies for strategic and named accounts.
• Plan and execute field marketing activities, including conferences, executive briefings, webinars, and roundtables.
• Manage digital marketing programs across email, paid media, search, social media, and nurture campaigns.
• Develop targeted messaging and thought leadership content tailored to public sector stakeholders.
• Enable sales teams with campaign toolkits, account insights, and outreach resources.
• Track and optimize campaign performance, ROI, pipeline contribution, and marketing effectiveness.

Skills

Demand generation

Public sector marketing

ABM

Campaign planning

Content development

Stakeholder management

Analytics

Sales enablement

Tools

Salesforce

Marketo

Job description

PERSOL Singapore Pte Ltd is seeking a seasoned B2G Demand Generation professional to lead regional campaigns aligned with defence and government sales priorities. You will own pipeline, drive ABM for strategic accounts, and plan field marketing activities across APJ markets.

The role requires strong CRM/marketing automation skills (Salesforce, Marketo), and a proven ability to generate marketing-generated opportunities while collaborating with sales teams.