Demand Gen & Marketing Ops Specialist (ABM & Analytics)

AIA Hong Kong and Macau; Singapore; On-site; SGD 65,000 - 95,000; Full time

Job summary

Amplify Health is seeking a Demand Generation & Marketing Operations Associate in Singapore to drive multi-channel campaigns, support ABM initiatives, and manage data-driven marketing processes. You will work closely with sales, product marketing, and content teams to optimize lead quality and campaign performance.

Ideal candidates have 2–4+ years in demand generation, digital marketing, or marketing operations, with strong analytical skills and experience with CRM systems and marketing

Qualifications

• Bachelor’s degree in a relevant field.
• Experience in multi-channel campaigns with measurable outcomes.
• Strong analytical skills and data interpretation.

Responsibilities

• Plan and execute multi-channel demand generation campaigns with measurable outcomes.
• Monitor and optimise lead generation performance across channels.
• Support account-based marketing (ABM) campaigns with cross-functional teams.
• Maintain marketing data in CRM and related systems; ensure data quality.
• Provide dashboards and insights on campaign performance and engagement.
• Collaborate with sales, product marketing, and content teams to ensure aligned campaigns.

Skills

Demand generation

Digital marketing

Marketing operations

Campaign execution

Analytics

CRM systems

Marketing automation

Education

Bachelor’s degree

Tools

CRM platforms

Marketing automation tools

Job description

Amplify Health is seeking a Demand Generation & Marketing Operations Associate in Singapore to drive multi-channel campaigns, support ABM initiatives, and manage data-driven marketing processes. You will work closely with sales, product marketing, and content teams to optimize lead quality and campaign performance.

Ideal candidates have 2–4+ years in demand generation, digital marketing, or marketing operations, with strong analytical skills and experience with CRM systems and marketing