B2B Marketing Specialist (Demand Generation & ABM)

BEATHCHAPMAN (PTE. LTD.); Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

BEATHCHAPMAN (PTE. LTD.) in Singapore seeks a B2B marketing specialist to lead demand generation and Account-Based Marketing (ABM) across Southeast Asia, India, and Hong Kong. The role involves building impactful campaigns that drive quality pipeline and working alongside various teams to engage enterprise and public-sector audiences effectively.

The ideal candidate will have a solid background in regional marketing or demand generation, with strong hands-on experience in B2B environments. Candidates with experience in health-tech or SaaS industries will be at an advantage. This role offers significant visibility into regional strategies and commercial priorities.

Qualifications

• 6–8+ years’ experience in B2B demand generation, ABM, or regional marketing.
• Strong hands‑on experience running campaigns in complex B2B environments.
• Experience with lead scoring, pipeline models, and marketing automation tools.

Responsibilities

• Own regional demand generation and ABM strategy across priority Asia markets.
• Create multi‑channel campaigns for enterprise and public‑sector buyers.
• Conduct account insight, stakeholder mapping, and engagement planning for key accounts.
• Implement lead scoring, qualification, and handoff into sales.
• Track campaign performance and optimise to improve pipeline quality.
• Provide messaging and content support around customer outcomes.

Job description

We are partnering exclusively with a leading regional health-tech and analytics organisation that is shaping the future of healthcare across Asia. This is a high-impact individual contributor role for a B2B marketing specialist who wants to own regional demand generation and ABM across Southeast Asia, India, and Hong Kong.

In this role, you will build and optimise campaigns that drive quality pipeline, not just lead volume. You will work closely with sales, content, product marketing, and subject matter experts to engage enterprise and public‑sector audiences through targeted, insight‑led programmes. This is a great opportunity for someone who enjoys both strategy and hands‑on execution, and who thrives in a role with real regional scope and commercial visibility.

What you’ll own

• Regional demand generation and ABM strategy across priority Asia markets.
• Multi‑channel campaigns for enterprise and public‑sector buyers with long, complex sales cycles.
• Account insight, stakeholder mapping, and engagement planning for key target accounts.
• Lead scoring, qualification, and handoff into sales with strong account context.
• Campaign performance tracking, reporting, and optimisation to improve pipeline quality.
• Messaging and content support that frames solutions around customer outcomes and transformation.

What we’re looking for

• 6–8+ years’ experience in B2B demand generation, ABM, or regional marketing.
• Strong hands‑on experience running campaigns in complex B2B environments.
• Experience with lead scoring, pipeline models, and marketing automation tools.
• A commercially minded marketer who understands how to build qualified pipeline.
• Someone who is collaborative, data‑driven, and comfortable working across markets.
• Experience in health‑tech, insurtech, enterprise SaaS, or similar would be a strong advantage.

Why this role

• Own a regionally significant remit across Southeast Asia, India, and Hong Kong.
• Work directly with senior leadership and have visibility into commercial priorities.
• Build deep expertise in demand generation, ABM, and pipeline quality.
• Join a mission‑led business with strong momentum in health‑tech and analytics.
• Be part of a business where your work has clear commercial and strategic impact.

Only shortlisted candidates will be responded to, therefore if you do not receive a response within 14 days please accept this as notification that you have not been shortlisted.

Reg. No. R2199597
BeathChapman Pte Ltd
Licence no. 16S8112