Regional B2B Marketing Lead - Embedded Tech & Partners

advanced micro devices (singapore) pte ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

advanced micro devices (singapore) pte ltd is seeking a strategic B2B marketing leader to plan and execute embedded-focused marketing across India and ASEAN. You will drive co-marketing with distributors, SIs and ecosystem partners, lead ABM and demand programs, and manage budgets and vendors.

You will coordinate local content and digital plans across multiple countries, travel quarterly to India and periodically to ASEAN for partner engagement and market activation, while leveraging your strong

Qualifications

• Bachelor's degree or equivalent experience.

Responsibilities

• Plan and execute integrated regional customer-facing marketing activities, including AMD-led direct marketing programs and co-marketing activities with distributors and ecosystem partners across India and ASEAN.
• Drive ABM and demand generation programs in partnership with the sales and channel teams.
• Own on-ground event execution, including large-scale industry events and AMD lab/customer-facing events; oversee event agencies and vendors to ensure execution excellence, on-site quality, and safety standards.
• Manage marketing vendors and agencies to deliver against KPIs, timelines, and budget.
• Manage regional marketing funds (MDF/co-op) to ensure cost optimization and on-track quarterly spend.
• Drive local content creation with partners and customers to increase regional relevancy and resonance with embedded/developer audiences.
• Manage and coordinate digital marketing execution across countries in scope — working with the in-house digital marketing lead to localize paid, social, and promotional plans.
• Build and strengthen relationships with distributors, SIs, OEMs, and ecosystem partners to unlock co-marketing opportunities and optimize regional resources.
• Travel quarterly to India and periodically across ASEAN for partner engagement, event execution, and market activation.

Skills

Channel marketing

Partner marketing

Demand generation

ABM

Content localization

Event management

Project management

Negotiation

Stakeholder management

Communication

Education

Bachelor's degree

Tools

PowerPoint

Excel

Microsoft Office

Job description

advanced micro devices (singapore) pte ltd is seeking a strategic B2B marketing leader to plan and execute embedded-focused marketing across India and ASEAN. You will drive co-marketing with distributors, SIs and ecosystem partners, lead ABM and demand programs, and manage budgets and vendors.

You will coordinate local content and digital plans across multiple countries, travel quarterly to India and periodically to ASEAN for partner engagement and market activation, while leveraging your strong