Field Marketing Manager — SE & NE Asia (ABM/Demand Gen)

TERADATA (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 110,000 - 150,000; Full time

Job summary

TERADATA (SINGAPORE) PTE. LTD. is seeking a Manager, Field Marketing with a regional focus on Southeast & Northeast Asia to drive demand generation, ABM, and pipeline growth across multiple markets.

You will partner with regional sales, channel partners, and marketing colleagues to design localized campaigns, manage budgets, and measure full-funnel performance from lead to opportunity. The role requires hands-on execution, ability to adapt programs to local markets, and fluency in English and

Qualifications

• Bachelor's degree required in a relevant field.
• 5–8 years in B2B marketing with field marketing or ABM focus.
• Experience across Southeast Asia; Taiwan/South Korea a plus.

Responsibilities

• Lead region-wide demand generation and ABM with clear pipeline targets.
• Coordinate campaigns in ABM and marketing automation platforms.
• Align marketing activity with regional sales goals and create enablement materials.
• Enable localized campaign execution and partner messaging per market.
• Plan and manage regional field and virtual events end-to-end.
• Provide social media support and regional calendar/budget management.
• Analyze full-funnel performance and adjust programs accordingly.
• Support channel/partner marketing and MDF usage.

Skills

Field marketing

Demand generation

ABM

Regional marketing

Salesforce

Marketing automation

Analytical thinking

English & Mandarin

Education

Bachelor's degree

Tools

Influ2

Eloqua

CRM systems

Job description

TERADATA (SINGAPORE) PTE. LTD. is seeking a Manager, Field Marketing with a regional focus on Southeast & Northeast Asia to drive demand generation, ABM, and pipeline growth across multiple markets.

You will partner with regional sales, channel partners, and marketing colleagues to design localized campaigns, manage budgets, and measure full-funnel performance from lead to opportunity. The role requires hands-on execution, ability to adapt programs to local markets, and fluency in English and