Regional B2B Marketing Lead - APAC & SEA

West Pharmaceutical Services; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

West Pharmaceutical Services is seeking a Regional Marketing Specialist based in Singapore to drive regional marketing initiatives across Japan, Taiwan, ANZ, Southeast Asia, and beyond. You will work with Commercial Leadership, Account Managers, Product Management, and global marketing to ensure brand consistency and growth.

The role requires 3–5 years in product marketing, B2B experience with technical products, and familiarity with regulated industries.

Qualifications

• Bachelor’s degree in Marketing or Business Administration, or equivalent experience.
• 3–5 years in product marketing, preferably in a B2B setting selling technical products.
• Experience in regulated industries such as pharmaceutical/biotech is preferred.

Responsibilities

• Plan, coordinate, and execute regional B2B marketing activities across multiple markets.
• Localize sales enablement materials, customer presentations, brochures, and digital content.
• Coordinate campaigns to drive engagement, lead generation, and account development.
• Assist with planning and execution of events, trade shows, and webinars, including logistics.
• Support market segmentation and customer profiling for regional programs.

Skills

Marketing strategy

CRM

Event management

Project management

Cross-cultural communication

Stakeholder management

Analytics

Education

Bachelor’s degree in Marketing or Business Administration

Tools

Marketing automation

CRM platforms

Event management platforms

Job description

West Pharmaceutical Services is seeking a Regional Marketing Specialist based in Singapore to drive regional marketing initiatives across Japan, Taiwan, ANZ, Southeast Asia, and beyond. You will work with Commercial Leadership, Account Managers, Product Management, and global marketing to ensure brand consistency and growth.

The role requires 3–5 years in product marketing, B2B experience with technical products, and familiarity with regulated industries.