Programmatic Media Activation Lead (APAC)

Wpp; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Job summary

WPP Media is seeking a Senior Media Activation Executive, Display & Programmatic to help plan, activate, and optimize programmatic campaigns across APAC markets. You will work with DSPs, manage timelines, and ensure campaign KPIs are met.

You will own multiple campaigns end-to-end, provide daily pacing and weekly client reports, and collaborate with Data, Analytics, and AdOps teams. Hybrid work arrangement offered.

Qualifications

• Attention to detail and strong organizational skills.
• Interpersonal and relationship management skills.
• Strong analytical skills with ability to derive insights from raw data.
• Proficiency in Excel (pivot tables, VLOOKUPs).
• Interest in programmatic/ad-tech and digital marketing trends.
• Experience on programmatic/ad-tech buy-side (agency/trading desk/DSP).
• Experience deploying campaigns using DSPs (DV360, The Trade Desk, MediaMath).
• Familiarity with using AI to automate workflows.

Responsibilities

• Supports 1 account with APAC activity across multiple markets.
• Owns multiple campaigns end-to-end at any one time.
• 100% time allocated to individual campaign assignments.
• Delivers programmatic plans, wrap-ups, and milestones per client strategy.
• Launch campaigns on time in line with DSP/DMP best practices.
• Tracks daily pacing, weekly client-facing reports, and data integrity.
• Meets KPI targets (65% viewability, 95% pacing) and flags pacing issues.
• Grows knowledge of media planning fundamentals and ad-tech ecosystem.
• Communicates planning successes and escalations to line manager.
• Prioritizes tasks with minimal oversight.

Skills

Detail-oriented

Relationship management

Analytical thinking

Excel proficiency

Programmatic / ad-tech

Digital marketing

DSP buy-side experience

AI for automation

Tools

DV360

The Trade Desk

MediaMath

Job description

WPP Media is seeking a Senior Media Activation Executive, Display & Programmatic to help plan, activate, and optimize programmatic campaigns across APAC markets. You will work with DSPs, manage timelines, and ensure campaign KPIs are met.

You will own multiple campaigns end-to-end, provide daily pacing and weekly client reports, and collaborate with Data, Analytics, and AdOps teams. Hybrid work arrangement offered.