Senior APAC Display & Programmatic Activation Manager

Wpp; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & Dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media in Singapore seeks an experienced Senior Media Activation Manager to lead display and programmatic campaigns across APAC markets. You will own strategy, execution, and ongoing optimization, guiding senior client stakeholders and cross-functional teams.

You will manage a portfolio, mentor activation staff, and ensure data-driven decisions drive ROAS and direct response objectives while adapting to evolving privacy and ad-tech trends.

Qualifications

• 5–7 years hands-on programmatic and display media activation experience.
• Proven leadership of activation executives/managers.
• Expertise in DV360 and Google Ads platform ecosystems.

Responsibilities

• Lead end-to-end display media strategy and activation for APAC markets.
• Mentor activation team, allocate workloads, ensure QA and development.
• Deliver comprehensive display plans, KPI reporting, and client updates.
• Drive optimization across DSPs, guard against pacing and viewability gaps.
• Collaborate with Data, Analytics, AdOps, Strategy, and Experience teams.

Skills

Programmatic media activation

DV360

Google Ads

Team leadership

Data analysis

APAC experience

Tools

CM360

GA4

Google Sheets

Job description

WPP Media in Singapore seeks an experienced Senior Media Activation Manager to lead display and programmatic campaigns across APAC markets. You will own strategy, execution, and ongoing optimization, guiding senior client stakeholders and cross-functional teams.

You will manage a portfolio, mentor activation staff, and ensure data-driven decisions drive ROAS and direct response objectives while adapting to evolving privacy and ad-tech trends.