APAC Display & Programmatic Activation Lead

WPP Media Limited; Singapore; Hybrid; SGD 140,000 - 210,000; Full time

Benefits offered by this job

Medical insurance

Pension plan

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media seeks a Senior Media Activation Manager, specializing in Display & Programmatic within the APAC region, to lead end-to-end campaigns and mentor a team of activation professionals. You will oversee multi-market APAC executions, partner with client stakeholders, and drive ROAS-focused growth while ensuring data integrity and reporting discipline across DSPs and self-service platforms.

The role requires 5–7 years in programmatic/display, deep DV360, Google Ads, CM360, and GA4 experience,

Qualifications

• 5–7 years hands-on experience in programmatic and display media activation in an agency, trading desk, or ad-tech environment.
• Proven ability to mentor/lead activation teams and manage direct reports.
• Advanced expertise with DV360, Google Ads, CM360, and GA4 in multi-market APAC deployments.

Responsibilities

• Directly leads display strategy and media activation across high‑priority APAC markets.
• Line manages activation executives and managers, overseeing workload and development.
• Owns end-to-end delivery of display media plans and KPI reporting.
• Ensure 65%+ Viewability, 98%+ Pacing and strict DSP best‑practice compliance.
• Collaborates with Data Strategy, Analytics, AdOps, Strategy, and Experience teams.

Skills

Programmatic

Display media

DV360

Google Ads

Amazon DSP

Team leadership

Data analysis

Stakeholder management

APAC experience

Tools

CM360

GA4

Google Sheets

Google Analytics

Job description

WPP Media seeks a Senior Media Activation Manager, specializing in Display & Programmatic within the APAC region, to lead end-to-end campaigns and mentor a team of activation professionals. You will oversee multi-market APAC executions, partner with client stakeholders, and drive ROAS-focused growth while ensuring data integrity and reporting discipline across DSPs and self-service platforms.

The role requires 5–7 years in programmatic/display, deep DV360, Google Ads, CM360, and GA4 experience,