Programmatic Campaign Specialist — Hybrid Role

WPP Media; Singapore; Hybrid; SGD 42,000 - 68,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Paid time off

Job summary

WPP Media in Singapore is seeking a Programmatic Associate to support daily activation and optimization of digital campaigns. You will learn across platforms, assist with implementation, monitoring, and reporting, and progress toward independent campaign management.

You will build audience targeting knowledge, optimization techniques, and performance metrics while contributing to client success and revenue growth within a hybrid work model.

Qualifications

• Bachelor's degree in media, advertising, digital marketing or related field.
• Basic understanding of digital marketing concepts and data analysis.
• Strong Excel and PowerPoint skills are a plus.
• Client-facing attitude and clear communication abilities.
• Curious about programmatic media and AI tools for client growth.

Responsibilities

• Oversee campaign setup, activation, and daily optimization across platforms.
• Design programmatic strategy and prepare client reports with insights.
• Maintain end-to-end campaign lifecycle standards and QA processes.
• Identify opportunities to grow revenue through optimization and cross-sell.
• Collaborate with partners and keep learning through platform trainings.

Skills

Campaign management

Data analysis

Communication skills

Excel

PowerPoint

Programmatic platforms

Education

Bachelor's degree in related field

Tools

Programmatic platforms

QA tooling

Job description

WPP Media in Singapore is seeking a Programmatic Associate to support daily activation and optimization of digital campaigns. You will learn across platforms, assist with implementation, monitoring, and reporting, and progress toward independent campaign management.

You will build audience targeting knowledge, optimization techniques, and performance metrics while contributing to client success and revenue growth within a hybrid work model.