Senior Media Activation Executive, Display & Programmatic

WPP Media Limited; Singapore; Hybrid; SGD 55,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Job summary

WPP Media Limited is seeking a Senior Media Activation Executive for Display & Programmatic in a role focused on APAC markets. You will execute tactical planning, setup and activation of programmatic campaigns across multiple markets using DSPs, while meeting KPIs and reporting requirements.

The role emphasizes collaboration with data, analytics and planning teams, with a hybrid in-office schedule. Ideal candidates will have DSP experience and a strong digital marketing background.

Qualifications

• Must have strong attention to detail and organizational skills.

Responsibilities

• Support delivery of programmatic media plans and reports.
• Launch campaigns on DSPs and ensure timelines and naming conventions.
• Manage daily pacing and weekly client reports.
• Monitor KPIs like viewability and pacing and flag issues.
• Collaborate with Data Strategy, Analytics, AdOps and Planning teams.

Skills

Attention to detail

Interpersonal skills

Analytical mindset

Excel proficient

Programmatic interest

Digital marketing

Buy-side programmatic

DSP experience

AI in workflows

Tools

DV360

The Trade Desk

MediaMath

Job description

Senior Media Activation Executive, Display & Programmatic

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As a member of the APAC programmatic team, you will help execute the tactical planning, setup and activation of programmatically purchased media campaigns across one or more countries via demand-side-platform (DSP). Campaign objectives can range from Branding (e.g. awareness, consideration, intent) to Direct Response (e.g. usage, acquisition, ROAS) and will leverage a combination of real-time and guaranteed buying across both open exchange and/or direct publishers as needed.

Role responsibilities include but are not limited to:

• Directly supports 1 account, with APAC activity across multiple markets
• Able to own multiple campaigns E2E at any one time while assisting on others as needed
• ~100% time allocated to individual campaign assignments
• Supports/owns delivery of programmatic media plans, wrap-ups, and milestone outputs utilizing established best practices against client comm strat according to timelines
• Able to launch (or assist in launching) campaigns on time/does not contribute to gating issues, in compliance with platform (DSP/DMP) best practices (naming conventions, IO/LI structure, frequency settings, prebid, etc)
• Consistently delivers on daily/weekly tasks for all assigned campaigns (daily pacing, weekly client facing reports, data integrity, etc)
• Meets campaign objectives by EOQ (KPIs, 65% Viewability, 95% Pacing), and/or flags potential pacing issues in a timely manner
• Growing knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
• Growing knowledge of tactical essentials including but not limited to inventory and data sources
• Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.
• Growing knowledge of adjacent and/or connected disciplines including Data Strategy, Analytics, AdOps and Planning
• Growing knowledge of the programmatic/ad-tech ecosystem (publishers, data, platform, etc.) for specific APAC market(s) you are working on
• Growing grasp of overall campaign lifecycle and the role programmatic plays within it
• Communicates planning successes, failures, and escalations to line manager in a timely manner
• Growing ability to prioritize tasks with minimal oversight from manager (able to discern cost/benefit to decide priorities independently)

Desired background experience:

Required

• High attention to detail, and excellent organizational skills
• Highly developed interpersonal and relationship management skills
• Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
• Proficiency in Excel (pivot tables, Vlookups, etc)
• Demonstrable interest in programmatic/ad/mar-tech
• A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends
• Previous experience working on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)
• Proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)
• Familiarity with using AI to improve and automate workflows and processes

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically,firmly believingin and Championing Growth and Development for every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.