Programmatic Associate

WPP Media; Singapore; Hybrid; SGD 42,000 - 68,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Paid time off

Job summary

WPP Media in Singapore is seeking a Programmatic Associate to support daily activation and optimization of digital campaigns. You will learn across platforms, assist with implementation, monitoring, and reporting, and progress toward independent campaign management.

You will build audience targeting knowledge, optimization techniques, and performance metrics while contributing to client success and revenue growth within a hybrid work model.

Qualifications

• Bachelor's degree in media, advertising, digital marketing or related field.
• Basic understanding of digital marketing concepts and data analysis.
• Strong Excel and PowerPoint skills are a plus.
• Client-facing attitude and clear communication abilities.
• Curious about programmatic media and AI tools for client growth.

Responsibilities

• Oversee campaign setup, activation, and daily optimization across platforms.
• Design programmatic strategy and prepare client reports with insights.
• Maintain end-to-end campaign lifecycle standards and QA processes.
• Identify opportunities to grow revenue through optimization and cross-sell.
• Collaborate with partners and keep learning through platform trainings.

Skills

Campaign management

Data analysis

Communication skills

Excel

PowerPoint

Programmatic platforms

Education

Bachelor's degree in related field

Tools

Programmatic platforms

QA tooling

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As a ProgrammaticAssociate, you will support the day-to-day activation of digital media campaigns, building foundational knowledge across platforms and tools. You will assist with campaign implementation, monitoring, and reporting, while developing an understanding of audience targeting, optimization techniques, and performance metrics, with the opportunity to progress toward managing campaigns independently.

Skills and Experience

Responsibilities

Campaign Management

• Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
• Competently create media plans designed to achieve specified KPIs
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process

Client and Partner Management

• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Working with partners and attending regular platform training to develop programmatic skillset.

Operational Excellence

• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• Maintain standards and process throughout the end-to-end campaign lifecycle

Measures of success

In three months

• Proficient in campaign setup and execution across all platforms. Able to manage the end-to-end campaign execution with minimal guidance.
• Develop relationships and earn trust with your own team and client teams
• Become a trusted advisor and partner to your client team
• Be able to provide optimization suggestions and work with client team to improve campaign performance
• Oversee effective and accurate optimizations and delivery of campaigns
• Have a good understanding of WPP AI tools and be confident to use them effectively during day to day.

In 12 months

• Become a trusted advisor to your client teams and work closely with them to advance clients’ programmatic maturity level.
• Able to manage the programmatic accounts independently.

What You Need

• Bachelor's degree in a related field. (Media & Advertising, Mass Communication, Digital Marketing, Computer Science preferred).
• Basic understanding of digital marketing concepts.
• Strong Microsoft Excel and Powerpoint skills is a plus.
• Excellent attention to detail and organizational skills.
• Comfortable with data analysis is a plus.
• Client facing attitude and great communication skills
• Curious about the whole programmatic media ecosystem and excited about programmatic media as the future of media planning and buying
• Passionate and commitment to master WPP Media’s best-in-class AI tools and platforms to create innovative solutions for client’s growth

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.