Product Owner - Digital Acquisition & Growth

Standard Chartered; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Standard Chartered is seeking a Senior Product Owner to drive digital acquisition and growth strategy across web and mobile platforms in Singapore. The role focuses on growing organic traffic, improving engagement and conversion, and delivering data-driven optimization across Web and Mobile experiences.

You will lead CRO, experimentation, and personalisation efforts, leveraging Adobe Analytics, Target, and AEP to deliver measurable, scalable improvements for NTB customers and digital sales.

Qualifications

• 7+ years in Digital Acquisition, Growth, CRO, Product Management or Digital Marketing with direct ownership of customer acquisition outcomes.
• Proven track record of increasing NTB (new-to-bank) customer acquisition through digital channels.
• Strong understanding of customer psychology, behavioural economics, acquisition funnels, experimentation and conversion optimisation.
• Ability to translate insights into testable hypotheses using framing, personalization, and friction reduction techniques.
• Proficiency with qualitative and quantitative evidence to measure incremental impact on acquisition funnels.
• Expert-level fluency in Adobe Analytics (segmentation, funnel analysis, attribution, journey analysis).
• Hands-on experience with Adobe Target, AEP and AEM for personalization and experimentation at scale.
• Deep experience in experimentation, A/B testing and optimisation with measurable business impact.
• Strong understanding of web and mobile journeys, including web-to-app conversion and onboarding.
• Design judgement to contribute to UX, journey design and prototyping.
• Practical use of AI tools for research, content optimisation and rapid prototyping.

Responsibilities

• Optimize end-to-end web growth and acquisition funnel for Standard Chartered's public and digital properties across WRB markets.
• Grow qualified organic traffic and convert traffic into funded, new-to-bank customers.
• Lead Web Optimisation, CRO and Organic Growth as a connected discipline using analytics-driven diagnosis and hypothesis testing.
• Utilise AI-assisted prototyping and personalisation to drive quarter-over-quarter gains.
• Deliver measurable uplift through experimentation and personalised journeys in production.

Skills

Digital Acquisition

Growth Strategy

CRO

Adobe Analytics

Experimentation

Personalisation

Product Management

Agile delivery

Tools

Adobe Target

AEP

AEM

Job description

Standard Chartered is seeking a Senior Product Owner to drive digital acquisition and growth strategy across web and mobile platforms in Singapore. The role focuses on growing organic traffic, improving engagement and conversion, and delivering data-driven optimization across Web and Mobile experiences.

You will lead CRO, experimentation, and personalisation efforts, leveraging Adobe Analytics, Target, and AEP to deliver measurable, scalable improvements for NTB customers and digital sales.