Growth Product Owner: Digital Acquisition & CRO

Standard Chartered Singapore; Singapore; Hybrid; SGD 180,000 - 240,000; Full time

Benefits offered by this job

Flexible working options

Wellbeing & learning programs

Competitive salary and benefits

Job summary

Standard Chartered Singapore seeks a Senior Product Owner to oversee end-to-end web growth, CRO and organic acquisition across web and mobile platforms. You will drive data‑driven improvements in experiences, journeys and content to boost new-to-bank customers and digital sales in WRB markets.

The role requires strong hands-on analytics, experimentation, and personalisation, with Agile delivery and collaboration with risk, governance and product teams to ensure scalable, compliant growth across

Qualifications

• 7+ years in Digital Acquisition, Growth, CRO, Product Management or Digital Marketing with direct ownership of customer acquisition outcomes.
• Proven track record of increasing new-to-bank customer acquisition through digital channels.
• Strong understanding of customer psychology, behavioural economics, acquisition funnels, experimentation and conversion optimisation.
• Ability to translate insights into testable experience hypotheses using framing, personalisation and friction reduction techniques.
• Evidence-based measurement of incremental impact and ongoing funnel optimisation.
• Expert-level fluency with analytics and measurement platforms to drive outcomes.
• Hands-on experience delivering personalisation at scale with experimentation and AI-enabled prototyping.

Responsibilities

• Grow qualified website traffic and convert it into funded, new-to-bank customers across web and mobile properties.
• Lead Web Optimisation, CRO, and Organic Growth as a connected discipline with data-driven diagnosis and hypothesis generation.
• Run rapid prototyping and experimentation using Adobe tools and AI-assisted methods to improve journeys and content.
• Collaborate with risk and control partners to ensure governance and regulatory compliance.
• Build a prioritized experimentation backlog with a weekly/bi-weekly test cadence.
• Deliver journey design improvements across web and app to boost NTB conversion and digital sales.

Skills

Digital Acquisition & Growth Strategy

Growth & Conversion Science

Adobe Analytics

Experimentation & Personalisation

Customer Journey Optimisation

Digital Product Management

Agile Delivery

Tools

Adobe Analytics

Adobe Target

Adobe Experience Platform (AEP)

Adobe Experience Manager (AEM)

AI prototyping tools

Job description

Standard Chartered Singapore seeks a Senior Product Owner to oversee end-to-end web growth, CRO and organic acquisition across web and mobile platforms. You will drive data‑driven improvements in experiences, journeys and content to boost new-to-bank customers and digital sales in WRB markets.

The role requires strong hands-on analytics, experimentation, and personalisation, with Agile delivery and collaboration with risk, governance and product teams to ensure scalable, compliant growth across