PRODUCT MARKETING MANAGER (CONTENT) | ENTERPRISE SAAS, INSURANCE

PAN & COMPANY | HEADHUNTER; Singapore; Presencial; SGD 70.000 - 120.000; Jornada completa

Descripción de la vacante

PAN & COMPANY | HEADHUNTER is seeking a Product Marketing Manager (Content) for an enterprise SaaS/insurance context in Singapore. You will own marketing content end to end, shaping the message and writing across the website, blogs and sales materials.

You will interview customers, turn technical capabilities into clear value propositions, and drive SEO-driven content that generates B2B leads. You’ll work with product and sales leaders to build a scalable content engine.

Formación

• Writing B2B content yourself, such as web copy and case studies.
• Translate complex insurance products into clear stories for business buyers.
• Use SEO, AEO and conversion-focused writing to grow organic traffic and leads.

Responsabilidades

• Own and improve website content, including product pages.
• Plan and write blogs, articles and thought leadership on digital transformation in insurance, core modernisation, embedded insurance, APIs, cloud and AI.
• Interview customers and internal teams, and write results-focused case studies.
• Turn technical capabilities into clear value propositions with Product and Solution teams.
• Produce sales enablement materials such as pitch decks and FAQs.
• Prepare industry award submissions and manage company profiles on industry platforms.
• Drive B2B lead generation through SEO, AEO and conversion-focused content.
• Maintain content calendar, editorial standards and tone of voice.

Conocimientos

B2B content writing

SEO writing

Content strategy

Cross-functional collab

Herramientas

CMS

Analytics

Descripción del empleo

PRODUCT MARKETING MANAGER (CONTENT) | ENTERPRISE SAAS, INSURANCE

We are working with a global enterprise software company serving the insurance industry, with clients across Asia and worldwide. Its cloud platform helps insurance companies and their distribution partners launch products faster, connect to more channels and partners, and modernise their core systems. The company is hiring a Product Marketing Manager, based in Singapore, to own its marketing content end to end.

We are looking for a hands-on marketer who can both shape the message and write it. You will explain what the platform does, why it matters to insurance companies, distribution and technology partners, and how customers succeed with it, across the website, sales materials and digital channels.

What you will do:

• Own and improve website content, including product pages and product introductions.
• Plan and write blogs, articles and thought leadership on digital transformation in insurance, core modernisation, embedded insurance, APIs, cloud and AI.
• Interview customers and internal teams, and write results-focused case studies.
• Work with Product and Solution teams to turn technical capabilities into clear value propositions.
• Produce sales enablement materials such as pitch decks, solution briefs, one-pagers and FAQs.
• Prepare industry award submissions and manage company profiles on relevant industry platforms.
• Drive B2B lead generation through SEO, AEO and conversion-focused content, and track how content performs.
• Maintain the content calendar, editorial standards and tone of voice.

What you have done:

Your current title could be Product Marketing Manager, Content Marketing Manager, Content Lead, Marketing Communications Manager, B2B Marketing Specialist, or something else entirely. What matters more is what you have actually done, such as:

• Writing B2B content yourself, such as web copy, case studies, blogs, whitepapers or sales collateral, with a portfolio to show for it
• Turning complex technical or insurance products into clear, compelling stories for business buyers
• Using SEO, AEO and conversion-focused writing to grow organic traffic and generate B2B leads
• Working closely with product, solution and sales teams to bring products to market
• Owning content independently, from planning through to publishing and measuring results

What we are looking for:

• Around 5 years of experience in product marketing, content marketing or B2B technical writing.
• A background in either enterprise tech, cloud, SaaS or platform companies, or the insurance industry. Exposure to both is a strong plus.
• Able to learn complex products quickly, self-driven and comfortable owning content independently.
• Nice to have: knowledge of insurance products, operations or distribution; experience with a CMS and analytics; regional APAC experience.

This is an opportunity to build the content engine of a global enterprise software company. You will have real ownership, work directly with product and sales leaders, and see your work shape how the company is known across the insurance industry.