Product Marketing Manager, InsurTech Content

gk consulting pte. ltd.; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

GK Consulting Pte. Ltd. is seeking a Product Marketing Manager to own marketing content end to end for a global cloud-native insurance platform. You will explain platform value to insurers and partners and translate complex tech into compelling messaging.

You will shape messages, write website content, blogs, case studies and sales collateral, and collaborate with product, solution and sales teams in a fast-paced APAC environment.

Qualifications

• 5+ years’ experience in product marketing, content marketing or B2B technical writing.
• Excellent written English for a senior B2B audience.
• A portfolio of published work, such as web copy, case studies, blogs, whitepapers or sales collateral.
• A background in either: enterprise tech, cloud, SaaS or platform companies (e.g. AWS, Azure, ServiceNow, Salesforce), or insurance or insurtech, with an understanding of P&C and/or Life operations.
• Able to learn complex products quickly and work with product, solution and sales teams.
• Self-driven and comfortable owning content independently.

Responsibilities

• Own and improve website content, including product pages, solution pages and product introductions
• Interview customers and internal teams, and write results-focused case studies
• Plan and write blogs, articles and thought leadership on insurance digital transformation, core modernisation, embedded insurance, APIs and cloud
• Work with Product and Solution teams to turn technical capabilities into clear value propositions
• Produce sales enablement materials such as pitch decks, solution briefs, one-pagers and FAQs
• Adapt content for LinkedIn, newsletters, email campaigns, webinars and events
• Maintain the content calendar, editorial standards and tone of voice, and track how content performs

Skills

Product marketing

Content writing

B2B messaging

English writing

Tools

CMS

SEO

Analytics

Job description

GK Consulting Pte. Ltd. is seeking a Product Marketing Manager to own marketing content end to end for a global cloud-native insurance platform. You will explain platform value to insurers and partners and translate complex tech into compelling messaging.

You will shape messages, write website content, blogs, case studies and sales collateral, and collaborate with product, solution and sales teams in a fast-paced APAC environment.