Corporate Communications Senior Executive

GIA Singapore; Singapore; Hybrid; SGD 41,000 - 56,000; Full time

Job summary

GIA Singapore invites a content specialist to shape the voice of Singapore’s general insurance sector. Lead content lifecycle across formats, develop narratives, and collaborate with internal and external partners to bring ideas to life.

You will craft stories, develop content strategies, produce scroll-worthy visuals and videos, and measure performance to refine campaigns. Remote-first hybrid work setup; salary range S$3,700–S$5,000 monthly.

Qualifications

• Diploma, Bachelor’s degree or equivalent in advertising, content development, marketing, communications or PR
• Proficiency in AI-assisted tools is an added advantage
• Fluent written and spoken English with ability to craft clear messaging
• Experience developing and delivering content or marketing strategies

Responsibilities

• Lead the entire content lifecycle across formats and platforms
• Develop narratives and align content with business issues and messaging objectives
• Collaborate with internal and external partners to co-create content
• Develop and execute social media and marketing campaigns and maintain a regular content calendar
• Track performance with analytics and refine campaigns based on insights
• Support branding, events, and activation efforts

Skills

Storytelling

Content strategy

Collaboration

Video editing

English writing

Education

Diploma or Bachelor's in advertising/marketing/communication

Tools

CapCut

AI-assisted tools

Job description

Calling all content creators, storytellers, and big-picture thinkers!

Got a way with words? A creative eye? A knack for turning ideas into content that makes people stop scrolling? Know your “aura farming” from your “glazing”, and understand what “generational lock-in” is all about?

We’re looking for a content specialist to help shape the voice and presence of Singapore’s general insurance industry.

From crafting compelling stories and creating scroll-worthy content to developing content strategies and bringing ideas to life through visuals, words, and videos, you’ll have the opportunity to make an impact through creativity.

If you’re ready to turn ideas into stories that matter, we want to hear from you!

Here’s what you should bring to the table:

• Lead, own, and drive the entire content lifecycle across different content types and platforms.
• Invest time and effort into developing a nuanced understanding of business issues and the business environment.
• Develop narratives and story tell.
• Apply and incorporate understanding of business issues and needs to generate content to achieve messaging objectives and close gaps.
• Co-create with internal and external collaborators.

This role will report to the Corporate Communications Head. This is an immersive role for someone who enjoys storytelling, (co)creating, ideating, and collaborating.

The Role Involves:

1. Content Creation and Management

• Lead, own, and drive the entire content lifecycle from proactively generating ideas, developing and producing content, overseeing execution, performance tracking and refining content performance across platforms.
• Identify and develop key target market and segments.
• Shape content strategy and drive content development across channels, target markets and segments.
• Develop and execute social media and marketing strategies and campaigns that connect with key target market and segments.
• Maintain a content calendar with regular publishing cadence.
• Monitor and report on the performance of the brand, campaigns, and content using marketing analytics and social listening tools. Use data and insights to provide actionable recommendations for enhancing future campaigns and content strategies
• Collaborate with external partners.

2. Creative Development Support

• Provide content development counsel and support to other teams.

3. Marketing Communications and Activations

• Generate and execute marketing campaigns to promote projects, events and initiatives.
• Translate integrated marketing strategies into impactful outcomes.
• Track and measure outcomes against success metrics and calibrate.
• Support the planning and execution of events and activations.

4. Branding

• Act as brand custodian by ensuring consistency in messaging and alignment to brand identity
• Contribute to event planning, management and execution to ensure alignment with the association’s brand and carry positive messaging around key messages

5. Organisation support

• Support the work of the committees and workgroups – including organising meetings, preparing documents and meeting materials, collecting, analysing and collating feedback and responses, executing industry initiatives, and liaising with member representatives

6. Other duties and responsibilities as may be needed

You Might Be Who We’re Looking for If You:

• Are a digital native and “chronically online”.
• Enjoy storytelling, creating, ideating, and thrive in a collaborative environment.
• Have a track record of developing and delivering effective content or marketing strategies.
• Are comfortable experimenting with video content and open to being behind or in front of the camera when needed.
• Possess basic experience with content development and management tools like AI-assisted tools (e.g. Nanobanana, Google Gemini), video editing software (e.g. CapCut), analytic tools, and other performance monitoring and tracking tools.
• Can write fluently and independently in English with minimal corrections.
• Can build sustainable working relationships with diverse stakeholder groups of varying backgrounds and profiles.
• Motivated self-starter who is willing to try new things and adapt to evolving business needs

Minimum Qualifications

A Diploma, Bachelor’s degree, or equivalent practical experience in advertising, content development, marketing, business, communications, or public relations.

Candidates who can showcase proficiency in AI-assisted tools will have an added advantage.

Administrative Information

• Salary Range: S$3,700 to S$5,000
• Remote-first hybrid work

If you need a work pass for Singapore, you need not apply. Your personal data will be treated with strictest confidence and will be used solely for the purpose of this job search.

We regret that only shortlisted candidates will be notified.