Digital Content & SEO Manager

Etiqa Insurance Singapore; Singapore; On-site; SGD 48,000 - 90,000; Full time

Job summary

Etiqa Insurance Singapore is seeking a dynamic content professional to lead SEO-driven content development across websites, blogs, emails, and social media. You will plan and manage content calendars, collaborate with cross-functional teams, and optimize digital experiences to boost engagement and conversions.

Requirements include a Bachelor’s degree in a related field, strong editorial and SEO skills, and experience with content management systems, GA4, and MoEngage.

Qualifications

• - Bachelor's degree in Advertising, Marketing, Media, Communications, or related discipline.
• - Experience with content management systems and digital properties.
• - Strong editorial, copywriting, and social media skills.
• - Excellent communication, attention to detail, and organizational abilities.
• - Experience in content marketing, SEO and blogging is a must.

Responsibilities

• Develop and implement SEO content strategies to improve search rankings and organic traffic.
• Conduct keyword research and identify content opportunities.
• Monitor website SEO health and content performance.
• Track SEO KPIs such as rankings, organic traffic, click-through rates, and conversions.
• Work with SEO agency and developers to implement SEO best practices for content.
• Develop a content roadmap aligned with business and marketing objectives.
• Plan, create and manage content calendars across websites, blogs, landing pages, email campaigns, and social media.
• Identify content gaps and opportunities to support customer acquisition, retention, engagement and cross-sell goals
• Oversee creation of digital distribution content including website pages, product pages, articles and blogs, email communications, and social media accounts
• Create engaging social media content, including static posts, reels, and short-form videos
• Email content development, setup, deployment and analysis
• Ensure brand voice consistency and regulatory compliance.
• Establish and maintain content governance frameworks and review processes
• Analyse customer behaviour using GA4 and MoEngage
• Optimise website and mobile app content for conversion
• Conduct A/B testing across digital touchpoints
• Monitor content and SEO performance; produce insights and ROI reports
• Collaborate with product, marketing, UX/UI, developers, compliance and legal teams
• Manage external agencies and vendors to ensure quality and timely execution

Skills

Content management

Copy writing

SEO

Social media management

Communication

Analytics

Team collaboration

Editorial skills

Education

Bachelor's degree in Advertising, Marketing, Media, Communications

Tools

GA4

MoEngage

Photoshop

Job description

Etiqa Insurance Singapore is looking for a dynamic individual to join our team. Do you have what it takes?

Are you :

• Passionate about working with people?
• A creative thinker with a positive attitude & outlook?
• A strong dynamic communicator able to collaborate effectively?
• Willing to learn, adapt & grow in a fast paced work environment?

WANT TO MAKE A DIFFERENCE?

This exciting proposition allows you to work with Etiqa, a leader in the insurance sector, optimizing your unique skill set, and getting onboard our journey towards "Making The World A Better Place".

Scope Overview

• Develop and implement SEO content strategies to improve search rankings and organic traffic.
• Conduct keyword research and identify content opportunities.
• Monitor website SEO health and content performance.
• Track SEO KPIs such as rankings, organic traffic, click-through rates, and conversions.
• Work with SEO agency and developers to implement SEO best practices for content.
• Develop a content roadmap aligned with business and marketing objectives.
• Plan, create and manage content calendars across websites, blogs, landing pages, email campaigns, and social media.
• Identify content gaps and opportunities to support customer acquisition, retention, engagement and cross-sell goals

3. Content Development & Governance

• Oversee creation of digital distribution content, including website pages, product pages, articles and blogs, email communications, and social media accounts
• Create engaging social media content, including static posts, simple reels, and short-form videos, using stock images and brand assets.
• Email content development, set-up, deployment and analysis
• Ensure consistency in brand voice, messaging, and regulatory compliance.
• Establish and maintain content governance frameworks standards and review processes.

4. Digital Experience Optimization

• Analyse customer behaviour using tools such as GA4, and MoEngage
• Optimise website and mobile app content to improve customer experience and conversion rates.
• Conduct A/B testing across digital touchpoints, including landing pages, email andWhatsApp.

5. Performance Analytics & Reporting

• Monitor content and SEO performance.
• Produce insights and recommendations based on customer behaviour and performance data
• Measure ROI from content initiatives.
• Develop regular reports and dashboards for management

6. Stakeholder Management

• Collaborate with product, marketing, UX/UI, developers, compliance and legal teams to deliver content initiatives.
• Manage external agencies and vendors to ensure quality and timely execution
• Ensure content initiatives support broader business objectives.

Requirements

• Bachelor's degree in Advertising, Marketing, Media, Communications, or any related discipline
• Prior experience in content management system, producing for a website or digital property is a plus
• Comfortable in tracking large amounts of information and offers a proven blend of editorial skills (copy writing, social media best practices) and technical know-how
• Excellent communication skills, with high attention to detail and good organisational skills
• Team player, with an ability to work in a fast-paced, multi-cultural environment
• Past experience with content marketing, social media management, copy writing, SEO and blogging is a must
• Knowledge in intermediate Photoshop will be preferred
• Basic knowledge in insurance products and services will be added advantage

We regret to inform that only shortlisted candidate will be contacted.