Product Marketing Manager (Content)

gk consulting pte. ltd.; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

GK Consulting Pte. Ltd. is seeking a Product Marketing Manager to own marketing content end to end for a global cloud-native insurance platform. You will explain platform value to insurers and partners and translate complex tech into compelling messaging.

You will shape messages, write website content, blogs, case studies and sales collateral, and collaborate with product, solution and sales teams in a fast-paced APAC environment.

Qualifications

• 5+ years’ experience in product marketing, content marketing or B2B technical writing.
• Excellent written English for a senior B2B audience.
• A portfolio of published work, such as web copy, case studies, blogs, whitepapers or sales collateral.
• A background in either: enterprise tech, cloud, SaaS or platform companies (e.g. AWS, Azure, ServiceNow, Salesforce), or insurance or insurtech, with an understanding of P&C and/or Life operations.
• Able to learn complex products quickly and work with product, solution and sales teams.
• Self-driven and comfortable owning content independently.

Responsibilities

• Own and improve website content, including product pages, solution pages and product introductions
• Interview customers and internal teams, and write results-focused case studies
• Plan and write blogs, articles and thought leadership on insurance digital transformation, core modernisation, embedded insurance, APIs and cloud
• Work with Product and Solution teams to turn technical capabilities into clear value propositions
• Produce sales enablement materials such as pitch decks, solution briefs, one-pagers and FAQs
• Adapt content for LinkedIn, newsletters, email campaigns, webinars and events
• Maintain the content calendar, editorial standards and tone of voice, and track how content performs

Skills

Product marketing

Content writing

B2B messaging

English writing

Tools

CMS

SEO

Analytics

Job description

About the Company

Our client is a global, cloud-native insurance platform company. It helps insurers, brokers, MGAs and distribution partners design, launch and run P&C and Life products faster, using APIs and low-code tools.

The Role

Our client is looking for a Product Marketing Manager to own its marketing content end to end. You will explain what the platform does, why it matters to insurers and partners, and how customers succeed with it. That content goes on the website, into sales materials and across digital channels.

This is a hands‑on role for someone who can both shape the message and write it. Candidates strong in either enterprise tech / platform marketing or insurance industry content are welcome.

Key Responsibilities

• Own and improve website content, including product pages, solution pages and product introductions


• Interview customers and internal teams, and write results-focused case studies


• Plan and write blogs, articles and thought leadership on insurance digital transformation, core modernisation, embedded insurance, APIs and cloud


• Work with Product and Solution teams to turn technical capabilities into clear value propositions


• Produce sales enablement materials such as pitch decks, solution briefs, one-pagers and FAQs


• Adapt content for LinkedIn, newsletters, email campaigns, webinars and events


• Maintain the content calendar, editorial standards and tone of voice, and track how content performs

Requirements

• At least 5 years’ experience in product marketing, content marketing or B2B technical writing


• Excellent written English for a senior B2B audience


• A portfolio of published work, such as web copy, case studies, blogs, whitepapers or sales collateral


• A background in either:enterprise tech, cloud, SaaS or platform companies (e.g. AWS, Azure, ServiceNow, Salesforce), orinsurance or insurtech, with an understanding of P&C and/or Life operations


• Able to learn complex products quickly and work with product, solution and sales teams


• Self-driven and comfortable owning content independently

Nice to Have

• Exposure to both technology and insurance


• Knowledge of insurance core systems, policy administration, claims or distribution


• Experience with a CMS, SEO and analytics


• Regional APAC experience