Senior Content Marketing Manager - Publishing & Intelligence

Digital; Singapore; Hybrid; SGD 90,000 - 130,000; Full time

Job summary

Hire Digital is seeking a Senior Content Marketing Manager who will transform articles, research and insights into campaigns that attract senior business audiences. You will work closely with editorial and intelligence teams to shape strategic content.

You will own content strategy, repurpose outputs into LinkedIn posts, newsletters, carousels and short videos, build distribution plans, and manage Pardot campaigns. Strong English and independent, commercially minded approach required.

Qualifications

• 6–10 years of experience in content marketing for B2B media, publishing, or research.
• Hands-on knowledge of Pardot, marketing automation and lead nurturing.
• Excellent English and the ability to maintain a premium editorial tone.

Responsibilities

• Develop a content marketing strategy that supports audience growth, brand awareness and lead generation.
• Repurpose editorial output into LinkedIn posts, newsletters, carousels, short-form video and other digital formats.
• Build distribution plans around publication schedules, research releases and key industry developments.
• Manage email campaigns, segmentation and automated nurture journeys through Pardot.
• Improve content discoverability through SEO, paid promotion and targeted distribution.
• Measure how content contributes to engagement, leads and commercial opportunities.
• Use AI tools to speed up and scale content repurposing.

Skills

Content marketing

B2B marketing

Lead nurturing

SEO

Pardot

Marketing automation

Content repurposing

Multichannel distribution

Editorial tone

Tools

Pardot

AI content tools

Job description

Hire Digital is seeking a Senior Content Marketing Manager. Working closely with editorial and intelligence teams, you will transform existing articles, research, interviews and insights into campaigns that attract, engage and nurture senior business audiences.

Responsibilities

• Develop a content marketing strategy that supports audience growth, brand awareness and lead generation.
• Repurpose editorial output into LinkedIn posts, newsletters, carousels, short-form video and other digital formats.
• Build distribution plans around publication schedules, research releases and key industry developments.
• Manage email campaigns, segmentation and automated nurture journeys through Pardot.
• Improve content discoverability through SEO, paid promotion and targeted distribution.
• Measure how content contributes to engagement, leads and commercial opportunities.
• Use AI tools to speed up and scale content repurposing.

Requirements

• At least 6–10 years of relevant experience, with a strong background in content marketing for publishing, B2B media or research.
• Experience marketing publications and building specialised professional audiences.
• Strong content repurposing and multi-channel distribution skills.
• Hands-on knowledge of Pardot, marketing automation and lead nurturing.
• Excellent English and the ability to maintain a premium editorial tone.
• A proactive, commercially minded approach and confidence working independently.
• Availability to work on a hybrid basis in Singapore.
• Experience reaching banking or financial services decision-makers is a plus.