Product Designer

CPF Board; Singapore; Hybrid; SGD 60,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Annual leave

Pro-family leave

Medical and dental benefits

Recreational activities

Job summary

CPF Board in Singapore is seeking a Senior Product Designer to join the Design Excellence Centre. This role focuses on solving complex user problems through research, interaction design, and prototyping, with an emphasis on public service impact.

You will work end-to-end on digital services for CPF members, conduct user research, translate requirements into flows and interfaces, and collaborate with product, tech, and governance teams in a hybrid setup.

Qualifications

• Experience designing and delivering end-to-end digital products for web and native apps.
• Ability to independently plan and conduct user research and apply findings to inform product and design decisions.
• Background in high-performing product environments with emphasis on design quality and iterative delivery.
• Advocate for good design with stakeholders and negotiate ambiguity while driving work forward.
• Proficiency in design tools such as Figma and FigJam.
• Familiarity with framing complex problems, simplifying flows, and building wireframes and prototypes.
• Open to using AI tools to prototype and test ideas.
• Owner's mindset to create meaningful impact through public service and user-centred design.

Responsibilities

• Work through design problems end-to-end, from identifying user needs to defining a product and interaction.
• Plan and conduct user research to understand user needs and inform decisions.
• Synthesize requirements into user flows, interaction designs, prototypes, and interfaces.
• Communicate design concepts, rationales, and trade-offs to stakeholders.
• Collaborate with product owners and managers to prioritise product improvements.
• Work with developers to ensure the delivered experience matches the design intent.

Skills

End-to-end product design

User research

Stakeholder communication

Figma

FigJam

Prototyping

Tools

Figma

FigJam

Prototyping tools

Job description

What the role is

At #TeamCPF, you’re not just joining a team; you are embracing a culture of excellence, collaboration, and meaningful impact. You will play a pivotal role in empowering over 4 million members to secure their retirement, healthcare, housing needs and better navigate life’s uncertainties.

We thrive on sharp minds and insightful decisions. Your ability to analyse and think critically isn't just valued; it's essential. Every choice you make contributes to our collective success.

Collaboration is our way of life. We believe in the power of effective partnerships and seamless communications across teams. Together, we amplify each other’s strengths and achieve remarkable results.

Our learning never stops. We encourage your inquisitiveness and courage to embrace new challenges head‑on. Your agility, readiness to challenge conventions, embrace of data‑driven strategies, dedication to learning and applying new skills fuels our innovation and progress.

At the core of everything we do lies a genuine desire to make a difference. We serve our community and support each other with compassion, empathy, and unwavering dedications. Every action we take is guided by a deep sense of purpose and a commitment to those we serve.

Join us at #TeamCPF! Together, let's redefine possibilities and leave a legacy that echoes for generations.

What you will be working on

The Design Excellence Centre (DXC) shapes digital experiences for CPF members. We work with departments across the organisation to create and improve digital services that are easy to use, accessible, and focused on CPF members. This is a product designer role focused on solving complex user problems through research, interaction design, and prototyping.

In this role, you will:

• Work through design problems end-to-end, from identifying user needs and generating concepts to defining a product and crafting how people will interact with it.
• Plan and conduct user research to understand user needs and inform product and design decisions.
• Synthesise business, technology, user, and content requirements into user flows, interaction designs, prototypes, and detailed interface designs.
• Communicate design concepts, rationales, and trade-offs clearly to stakeholders.
• Work closely with product owners and managers to identify and prioritise product improvements based on needs and evidence.
• Work closely with developers through implementation to ensure the delivered experience reflects the design intent.

What are we looking for

We value the diverse talents and experiences that each individual brings to the table. While mastery of every requirement may not be necessary, familiarity and expertise in some of the following areas will position you for success within this team.

• Relevant experience designing and delivering end-to-end digital products, with hands‑on product design capability across responsive web and native app platforms.
• Able to independently plan and conduct user research and apply findings to inform product and design decisions.
• A background in high‑performing product environments with an emphasis on design quality, evidence, and iterative delivery.
• Skilled at advocating for good design practices and user needs with stakeholders, including the ability to negotiate ambiguity while driving work forward.
• Proficiency in contemporary design tools, both physical and digital, such as Figma and FigJam.
• Familiarity with framing complex user and product problems, simplifying user flows, and building wireframes, prototypes, and visual designs.
• Familiarity with design facilitation, documentation, and contributing to governance guides.
• Comfortable experimenting with emerging tools, including AI, to explore, prototype, and test ideas.
• Adaptable and resourceful in managing competing priorities while maintaining focus on user and organisational outcomes.
• An owner's mindset with genuine motivation to create meaningful impact through public service and user‑centred design.
• A curious disposition with genuine interest in how people think and behave.
• Skills in areas like illustration, animation, UX writing, product management, content strategy, or information architecture will be a bonus.

The seniority of appointment and actual corporate job title will commensurate with individual work experiences.

Position is on a 1‑year full‑time contract directly under the payroll of CPF Board with an option to renew, contingent upon confirmation and subject to organisational needs. Additionally, there is potential for emplacement into a permanent position.

What you can expect

Being part of #TeamCPF means embarking on a challenging and rewarding career in a progressive workplace that values productivity and growth. Here’s what awaits you:

• Opportunities to engage in a mix of formal and informal training, keeping your skills sharp in our ever‑evolving technological landscape.
• Promotion opportunities based on your capability and on‑the‑job performance.
• A vibrant community of like‑hearted and friendly colleagues, where collaboration and creativity thrive.
• A hybrid work model that offers flexibility for remote work, subject to exigencies of service.
• Flexible dress code that empowers you to choose your appropriate outfit for the day.
• A comprehensive rewards package that includes annual leave, pro‑family leave, medical and dental benefits, and access to recreational activities.