Design Lead (Digital Services)

CPF; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Annual leave & benefits

Job summary

CPF Board in Singapore is seeking a senior design leader to guide a multidisciplinary team and elevate our digital products. You will govern design standards, mentor designers, and partner with product, engineering and operations to ensure user‑centred outcomes.

You will play a key role in shaping our design strategy within the Digital Services Division, while thriving in a collaborative, data‑driven environment that values learning and impact.

Qualifications

• Experience leading multidisciplinary design teams delivering user-centred digital products.
• Proven craft across interaction, visual or service design disciplines.
• Ability to establish and govern design standards and processes at scale.
• Experience coaching designers and fostering collaboration.
• Strong stakeholder management and cross‑functional influence.
• Knowledge of human‑centred design, accessibility and design systems.

Responsibilities

• Lead and develop a team of designers, fostering collaboration and design excellence.
• Govern design standards, frameworks and practices across CPF Board’s digital products.
• Drive end‑to‑end design outcomes from discovery to delivery and optimisation.
• Provide design direction, coaching and feedback to strengthen craft.
• Partner with product, engineering, business and operations to align with priorities.
• Champion human‑centred design in strategic and operational decisions.
• Review outputs for accessibility, usability and service quality.
• Contribute to design strategy and capability building within Digital Services Division.

Skills

Leading design teams

User-centered design

Design systems

Stakeholder management

Accessibility principles

Tools

Figma

Adobe XD

Job description

What the role is

At #TeamCPF, you’re not just joining a team; you are embracing a culture of excellence, collaboration, and meaningful impact. You will play a pivotal role in empowering over 4 million members to secure their retirement, healthcare, housing needs and better navigate life’s uncertainties.

We thrive on sharp minds and insightful decisions. Your ability to analyse and think critically isn't just valued; it's essential. Every choice you make contributes to our collective success.

Collaboration is our way of life. We believe in the power of effective partnerships and seamless communications across teams. Together, we amplify each other’s strengths and achieve remarkable results.

Our learning never stops. We encourage your inquisitiveness and courage to embrace new challenges head-on. Your agility, readiness to challenge conventions, embrace of data-driven strategies, dedication to learning and applying new skills fuels our innovation and progress.

At the core of everything we do lies a genuine desire to make a difference. We serve our community and support each other with compassion, empathy, and unwavering dedications. Every action we take is guided by a deep sense of purpose and a commitment to those we serve.

Join us at #TeamCPF! Together, let's redefine possibilities and leave a legacy that echoes for generations.

What you will be working on

In this role, you will:

• Lead and develop a team of designers, fostering a culture of collaboration, continuous learning and design excellence.
• Establish, maintain and govern design standards, frameworks and practices to promote consistency across CPF Board’s digital products and services.
• Drive design outcomes across the end-to-end process, from discovery and concept development to delivery and optimisation.
• Provide design direction, coaching and constructive feedback to strengthen design craft and team capability.
• Partner with product, engineering, business and operations stakeholders to align design solutions with organisational priorities and user needs.
• Champion human‑centred design practices and represent user needs in strategic and operational decision‑making.
• Review design outputs for alignment with accessibility, usability and service quality standards.
• Contribute to design strategy, capability building and the continued development of the design practice within Digital Services Division.

What we are looking for

We value the diverse talents and experiences that each individual brings to the table. While mastery of every requirement may not be necessary, familiarity and expertise in some of the following areas will position you for success within this team.

• Relevant experience in leading multidisciplinary design teams and delivering user‑centred digital products and services.
• Demonstrated application of design craft across interaction design, visual design, service design or related design disciplines.
• Ability to establish and govern design standards, guidelines and processes that support quality and consistency at scale.
• Ability to coach, mentor and develop designers while fostering an inclusive and collaborative team environment.
• Effective stakeholder management skills, with the ability to build alignment, influence decisions and navigate diverse perspectives.
• Knowledge of human‑centred design methodologies, accessibility principles and design systems.
• Communicates clearly and articulates design rationale to technical and non‑technical audiences.
• Adaptable and resourceful in managing competing priorities while maintaining focus on user and organisational outcomes.

The seniority of appointment and actual corporate job title will commensurate with individual work experiences.

Position is on a 2-year full-time contract directly under the payroll of CPF Board with potential for emplacement into a permanent position.

What you can expect

Being part of #TeamCPF means embarking on a challenging and rewarding career in a progressive workplace that values productivity and growth. Here’s what awaits you:

• Opportunities to engage in a mix of formal and informal training, keeping your skills sharp in our ever‑evolving technological landscape.
• Promotion opportunities based on your capability and on‑the‑job performance.
• A vibrant community of like‑minded and friendly colleagues, where collaboration and creativity thrive.
• A hybrid work model that offers flexibility for remote work, subject to exigencies of service.
• Flexible dress code that empowers you to choose your appropriate outfit for the day.
• A comprehensive rewards package that includes annual leave, pro‑family leave, medical and dental benefits, and access to recreational activities.