Private Bank Marketing Lead: Growth & Engagement

UOB; Singapore; On-site; SGD 120,000 - 200,000; Full time

Job summary

1011 United Overseas Bank Ltd in Singapore is seeking a seasoned marketing leader for the Private Bank, responsible for developing and executing strategies that deepen client engagement and grow net client wealth. You will align CVP across communications, campaigns, and thought leadership within a premium wealth advisory context.

The role requires 8+ years in finance marketing, strong content development, and stakeholder collaboration.

Qualifications

• Bachelor’s degree in marketing/business or related field.
• 8+ years of marketing experience in Finance with segmentation and pillar development.
• Proven wealth advisory content development and segment strategy.
• Strong investments, insurance, financial planning knowledge.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and deadlines.
• Proficient with various media platforms and measuring content effectiveness.

Responsibilities

• Develop, articulate, and reinforce the Private Bank CVP across client communications and internal channels.
• Ensure marketing initiatives align with brand strategy, priorities, and wealth advisory positioning.
• Partner with stakeholders to refine segmentation, messaging, and differentiation.
• Create advisory, investment, market outlook, and thought leadership content for client acquisition and engagement.
• Collaborate with investment, product, and advisory teams to deliver timely content.
• Conceptualise and execute integrated marketing campaigns and client communications.
• Develop marketing collateral, digital content, and client toolkits for frontline teams.
• Monitor campaign effectiveness and optimise for engagement and conversion.
• Lead flagship client engagement programmes and exclusive events for Private Bank.
• Identify innovative engagement opportunities to strengthen client relationships.
• Coordinate with partners to deliver high-quality events reflecting premium branding.
• Develop and manage annual marketing plans and budgets to maximise ROI.

Skills

Marketing strategy

Client segmentation

Stakeholder management

Content development

Education

Bachelor's degree in marketing

Job description

1011 United Overseas Bank Ltd in Singapore is seeking a seasoned marketing leader for the Private Bank, responsible for developing and executing strategies that deepen client engagement and grow net client wealth. You will align CVP across communications, campaigns, and thought leadership within a premium wealth advisory context.

The role requires 8+ years in finance marketing, strong content development, and stakeholder collaboration.