Private Bank Segment Marketing, Group Retail

UOB; Singapore; On-site; SGD 120,000 - 200,000; Full time

Job summary

1011 United Overseas Bank Ltd in Singapore is seeking a seasoned marketing leader for the Private Bank, responsible for developing and executing strategies that deepen client engagement and grow net client wealth. You will align CVP across communications, campaigns, and thought leadership within a premium wealth advisory context.

The role requires 8+ years in finance marketing, strong content development, and stakeholder collaboration.

Qualifications

• Bachelor’s degree in marketing/business or related field.
• 8+ years of marketing experience in Finance with segmentation and pillar development.
• Proven wealth advisory content development and segment strategy.
• Strong investments, insurance, financial planning knowledge.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and deadlines.
• Proficient with various media platforms and measuring content effectiveness.

Responsibilities

• Develop, articulate, and reinforce the Private Bank CVP across client communications and internal channels.
• Ensure marketing initiatives align with brand strategy, priorities, and wealth advisory positioning.
• Partner with stakeholders to refine segmentation, messaging, and differentiation.
• Create advisory, investment, market outlook, and thought leadership content for client acquisition and engagement.
• Collaborate with investment, product, and advisory teams to deliver timely content.
• Conceptualise and execute integrated marketing campaigns and client communications.
• Develop marketing collateral, digital content, and client toolkits for frontline teams.
• Monitor campaign effectiveness and optimise for engagement and conversion.
• Lead flagship client engagement programmes and exclusive events for Private Bank.
• Identify innovative engagement opportunities to strengthen client relationships.
• Coordinate with partners to deliver high-quality events reflecting premium branding.
• Develop and manage annual marketing plans and budgets to maximise ROI.

Skills

Marketing strategy

Client segmentation

Stakeholder management

Content development

Education

Bachelor's degree in marketing

Job description

Company: 1011 United Overseas Bank Ltd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values – Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in. As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.

Job Description

Support the Private Bank segment in achieving net client growth, deepening client engagement, and driving wealth penetration by developing and executing strategic marketing initiatives that reinforce the segment’s value proposition and business objectives.

• Develop, articulate, and consistently reinforce the Private Bank Customer Value Proposition (CVP) across all client-facing and internal communications.
• Ensure marketing initiatives and communications are aligned with the bank’s brand strategy, business priorities, and wealth advisory positioning.
• Partner with key stakeholders to continuously refine segment messaging and differentiation in a competitive wealth landscape.
• Create and curate relevant advisory, investment, market outlook, and thought leadership content that supports client acquisition, engagement, and wealth penetration objectives.
• Collaborate with investment, product, and advisory teams to deliver timely and engaging content aligned with market developments and strategic priorities.
• Conceptualise and execute integrated marketing campaigns, client communications, and sales-support initiatives to drive business outcomes.
• Develop marketing collateral, presentation materials, digital content, and client communication toolkits that support frontline teams in client acquisition and relationship deepening.
• Monitor campaign effectiveness and recommend optimisation opportunities to improve engagement and conversion.
• Lead the planning and execution of flagship client engagement programmes, including Private Bank Investment Outlook events, thought leadership forums, exclusive lifestyle experiences, and bespoke client appreciation initiatives.
• Identify innovative engagement opportunities that strengthen client relationships, enhance client experience, and reinforce the Private Bank value proposition.
• Work closely with internal and external partners to deliver seamless, high-quality events that reflect the premium nature of the Private Bank brand.
• Develop and manage annual marketing plans and budgets to maximise return on investment and support business growth objectives.
• Track, monitor, and optimise marketing expenditure to ensure effective utilisation and alignment with strategic priorities.

Qualifications

• Bachelor’s degree in marketing/business, or any related field.
• More than 8 years of marketing experience in targeting and segmentation work, particularly in the Finance industry and successful development and implementation of customer and product/benefit pillars.
• Proven experience in wealth advisory, content development, and segment strategy.
• Strong understanding of investments, insurance, financial planning, and retirement planning.
• Excellent communication, presentation and collaboration skills.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in leveraging various communication/media platforms and tracking content effectiveness.

Additional Requirements

Develop (Competency), Engage (Competency), Execute (Competency), Strategise (Competency)

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate’s age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.