Private Bank Segment Marketing, Group Retail

1011 United Overseas Bank Ltd; Santo Niño 1st; On-site; PHP 5,653,000 - 9,422,000; Full time

Job summary

1011 United Overseas Bank Ltd is seeking an experienced Senior Marketing professional to lead Private Bank initiatives in line with the firm’s strategic goals. You will develop client-focused value propositions, craft compelling content, and drive campaigns that deepen relationships and grow wealth penetration across markets.

You will collaborate with investment, product and advisory teams, manage budgets, and deliver high-impact events and thought leadership communications that reinforce the

Qualifications

• Bachelor’s degree in marketing/business, or any related field.
• More than 8 years of marketing experience in targeting and segmentation work, particularly in the Finance industry and successful development and implementation of customer and product/benefit pillars.
• Proven experience in wealth advisory, content development, and segment strategy.
• Strong understanding of investments, insurance, financial planning, and retirement planning.
• Excellent communication, presentation and collaboration skills.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in leveraging various communication/media platforms and tracking content effectiveness.

Responsibilities

• Develop and execute strategic marketing initiatives for the Private Bank segment.
• Develop, articulate, and reinforce the Private Bank CVP across client-facing and internal communications.
• Ensure marketing initiatives align with brand strategy, business priorities, and wealth advisory positioning.
• Partner with stakeholders to refine segment messaging and differentiation.
• Create advisory, investment, market outlook, and thought leadership content supporting acquisition and engagement.
• Collaborate with investment, product, and advisory teams to deliver timely content aligned with market developments.
• Conceptualise and execute integrated marketing campaigns, client communications, and sales-support initiatives.
• Develop marketing collateral, presentation materials, digital content, and client toolkits.
• Monitor campaign effectiveness and optimise opportunities to improve engagement and conversion.
• Lead planning and execution of flagship client engagement programmes and events.
• Identify innovative engagement opportunities to strengthen client relationships and reflect the Private Bank value proposition.
• Work with partners to deliver high-quality events reflecting the premium brand.
• Develop and manage annual marketing plans and budgets; track expenditure.

Skills

Marketing strategy

Client segmentation

Content development

Stakeholder collaboration

Campaign analytics

Presentation skills

Education

Bachelor’s degree in marketing/business

Job description

Company: 1011 United Overseas Bank Ltd

About UOB United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America.

Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets.

At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values – Honourable, Enterprising, United and Committed.

For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in.

As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.

Job Description

Support the Private Bank segment in achieving net client growth, deepening client engagement, and driving wealth penetration by developing and executing strategic marketing initiatives that reinforce the segment's value proposition and business objectives.

Develop, articulate, and consistently reinforce the Private Bank Customer Value Proposition (CVP) across all client-facing and internal communications.

Ensure marketing initiatives and communications are aligned with the bank's brand strategy, business priorities, and wealth advisory positioning.

Partner with key stakeholders to continuously refine segment messaging and differentiation in a competitive wealth landscape.

Create and curate relevant advisory, investment, market outlook, and thought leadership content that supports client acquisition, engagement, and wealth penetration objectives.

Collaborate with investment, product, and advisory teams to deliver timely and engaging content aligned with market developments and strategic priorities.

Conceptualise and execute integrated marketing campaigns, client communications, and sales-support initiatives to drive business outcomes.

Develop marketing collateral, presentation materials, digital content, and client communication toolkits that support frontline teams in client acquisition and relationship deepening.

Monitor campaign effectiveness and recommend optimisation opportunities to improve engagement and conversion.

Lead the planning and execution of flagship client engagement programmes, including Private Bank Investment Outlook events, thought leadership forums, exclusive lifestyle experiences, and bespoke client appreciation initiatives.

Identify innovative engagement opportunities that strengthen client relationships, enhance client experience, and reinforce the Private Bank value proposition.

Work closely with internal and external partners to deliver seamless, high-quality events that reflect the premium nature of the Private Bank brand.

Develop and manage annual marketing plans and budgets to maximise return on investment and support business growth objectives.

Track, monitor, and optimise marketing expenditure to ensure effective utilisation and alignment with strategic priorities.

Qualifications

• Bachelor’s degree in marketing/business, or any related field.
• More than 8 years of marketing experience in targeting and segmentation work, particularly in the Finance industry and successful development and implementation of customer and product/benefit pillars.
• Proven experience in wealth advisory, content development, and segment strategy.
• Strong understanding of investments, insurance, financial planning, and retirement planning.
• Excellent communication, presentation and collaboration skills.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in leveraging various communication/media platforms and tracking content effectiveness.

Additional Requirements

• Develop (Competency)
• Engage (Competency)
• Execute (Competency)
• Strategise (Competency)

Be a Part of the UOB Family

UOB is an equal opportunity employer.

UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors.

All employment decisions at UOB are based on business needs, job requirements and qualifications.

If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

We value our people and invest in them as we look to fulfil our purpose of building the future of ASEAN. We seek to create a collaborative and progressive environment for them to succeed in their careers for the long term.

UOB is rated as one of the world's top banks, ranked 'Aa1' by Moody's Investors Service and 'AA-' by both S&P Global and Fitch Ratings. With a global network of 500 branches and offices across 19 countries in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices throughout the region.