Pharma Brand Manager: Strategy, Launch & Growth

Novartis ACC; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Novartis ACC in Singapore is seeking a Brand Manager to own brand strategy and execution, working with local leadership, regional and global marketing, and Medical to translate customer insights into growth plans that improve patients' lives.

The role emphasizes leading integrated brand teams, developing compliant, high-impact campaigns, managing budgets, and turning market data into action in a fast-paced, cross-functional environment.

Qualifications

• Brand management or marketing experience in pharma
• Strong understanding of pharma markets and healthcare systems
• Proven track record of brand strategies and plans
• Strong financial skills and budget management
• Confidence leading across functions and managing stakeholders in a matrix organisation
• Strategic, analytical and data-driven mindset
• Experience using digital and AI tools

Responsibilities

• Define brand strategy with local management and global marketing, and turn it into clear tactical plans
• Lead Integrated Brand Team and Launch Team content, and drive excellent execution
• Develop compliant, high-impact promotional and omnichannel campaigns
• Own brand budgets, forecasts and marketing mix to maximise return on investment
• Gather market and customer insights to spot new growth opportunities
• Track brand performance and the external environment, and act quickly to stay on course
• Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment

Skills

Brand management

Marketing strategy

Budget management

Stakeholder management

Analytical mindset

Digital tools

AI tools

Education

University degree in life sciences/marketing or business

Job description

Novartis ACC in Singapore is seeking a Brand Manager to own brand strategy and execution, working with local leadership, regional and global marketing, and Medical to translate customer insights into growth plans that improve patients' lives.

The role emphasizes leading integrated brand teams, developing compliant, high-impact campaigns, managing budgets, and turning market data into action in a fast-paced, cross-functional environment.