Performance Marketing Lead — APAC & Europe

Delivery Hero; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

foodpanda, part of Delivery Hero, seeks a driven Manager, Performance Marketing to lead paid campaigns across APAC and Europe. You will own budgets, optimise across Google Ads and Apple Search Ads, and drive ROI through data-driven decisions.

The role requires 7+ years in performance marketing, with hands-on experience across search and paid social, and a track record of scaling campaigns in fast-paced environments. English fluency and proactive organisation are essential.

Qualifications

• 7+ years hands-on experience managing performance marketing campaigns across major channels (Web & App).
• Direct experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social platforms (Meta, TikTok).
• Platform mastery across Google Ads across audiences, reporting & scripts.
• Working knowledge of tracking & analytics across pixels and mobile app measurement events (Google Analytics, Adjust, Appsflyer).
• Familiarity with additional performance channels or tools (Snapchat, Smartly, Google Display) is a strong advantage.
• Proven track record of working with significant marketing budgets and optimising campaigns at scale.
• Fluent in English; proactive and well-organised in fast-paced environments.

Responsibilities

• Be responsible for performance marketing campaigns across several markets in APAC and Europe.
• Own and manage channel budgets, pacing spend against targets and reallocate toward high-ROI opportunities.
• Leverage AI and automation tools to streamline manual performance marketing workflows (campaign setup, bid management, reporting, and creative iteration).
• Work cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts.
• Determine areas of opportunity, design and execute experiments, and present data-driven recommendations to improve current marketing and business practices to drive customer acquisition, engagement and retention.
• Track and maintain campaign performance and benchmarks to measure effectiveness of digital media and gather insights for best practices.
• Measure, analyse and report performance of channels and support management in driving channel mix and budget decisioning.
• Use data analytics to provide stakeholders a clear view on media channel performance and ROI.

Skills

Performance marketing

Google Ads

Apple Search Ads

Meta

TikTok

Campaign management

Data analytics

A/B testing

Tools

Google Analytics

Adjust

Appsflyer

Pixels

Job description

foodpanda, part of Delivery Hero, seeks a driven Manager, Performance Marketing to lead paid campaigns across APAC and Europe. You will own budgets, optimise across Google Ads and Apple Search Ads, and drive ROI through data-driven decisions.

The role requires 7+ years in performance marketing, with hands-on experience across search and paid social, and a track record of scaling campaigns in fast-paced environments. English fluency and proactive organisation are essential.