Manager, Performance Marketing

foodpanda; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

foodpanda is seeking a highly-driven Manager, Performance Marketing to join our regional team. The role focuses on leading paid performance campaigns across APAC and Europe, optimizing search and social channels, and leveraging AI to streamline workflows.

Strong analytics, budget stewardship, and cross-functional collaboration are essential. The ideal candidate has 5+ years in performance marketing across web and app channels, with hands-on experience in major platforms and strong KPI fluency.

Qualifications

• 5+ years of hands-on performance marketing across web/app campaigns.
• Experience with Google App Campaigns and/or Apple Search Ads is a plus.
• Strong analytics and measurement capabilities using common tools.
• Familiarity with CPA, CPC, CPI, CPM and LTV KPIs.
• Experience managing significant marketing budgets at scale.

Responsibilities

• Lead performance marketing campaigns across APAC and Europe markets.
• Launch and optimise evergreen and integrated campaigns across paid search and social.
• Own channel budgets, pacing, and ROI-focused reallocation.
• Leverage AI/automation to streamline campaign setup, bid management, and reporting.
• Collaborate cross-functionally to develop and track concepts and experiments.
• Measure and report channel performance to drive budget decisions.
• Provide data-driven recommendations to improve acquisition, engagement, and retention.

Skills

Performance marketing

Google Ads

Meta/ Facebook Ads

TikTok Ads

App marketing

Data analytics

A/B testing

Budget management

Campaign optimization

Job description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

We are looking for a highly-driven and motivated Manager, Performance Marketing to join our regional team. If you are looking for a place where you can make a direct impact, then this may be the place for you! The ideal person for this role has a strong understanding of how paid performance marketing works across search and paid social channels and thrives in a fast-paced and dynamic work environment. This posting spans a broad experience range, and the scope and level of the role will be calibrated to the successful candidate's experience.

What's On Your Plate

Be responsible for performance marketing campaigns across several markets in APAC and Europe, launching and optimising high-impact evergreen and integrated campaigns across paid search and paid social channels

Own and manage channel budgets, pacing spend against targets and reallocating toward the highest-ROI opportunities

Leverage AI and automation tools to streamline manual performance marketing workflows (campaign setup, bid management, reporting, and creative iteration), freeing up time for strategy and experimentation

Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts

Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention

Track and maintain campaign performance and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices

Measure, analyse and report performance of your channels and support management in driving channel mix and budget decisioning

Using data analytics, provide analysis to give stakeholders a clear view on media channel performance and ROI

Qualifications

5+ years of hands-on experience managing performance marketing campaigns (Web & App) across one or more major channels (Google, Apple, Meta, or TikTok), with a proven track record of successful channel innovation

Direct experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social platforms (e.g. Meta, TikTok); exposure across both search and social is a strong advantage

Solid working knowledge of analytics tools (e.g. Google Analytics, Adjust, Appsflyer)

Working knowledge of both pixel and mobile app measurement and tracking, with the ability to resolve ad operations issues that affect campaign tracking and performance

Working knowledge of additional performance channels or tools (e.g. Snapchat, Smartly, Google Display) is a strong advantage

Proven track record of working with significant marketing budgets and optimising campaigns at scale is a strong advantage

Familiarity with performance KPIs (e.g. CPA, CPC, CPI, CPM, Attribution, LTV)

Understanding of A/B testing, multivariate testing, and incrementality is a strong advantage

Analytical and structured way of working, with a practical mentality and strong logical thinking skills

Verbal & written fluency in English

You are highly proactive and well-organised, and thrive in fast-paced environments