Manager, Performance Marketing

Delivery Hero; Singapore; Presencial; SGD 120.000 - 180.000; Jornada completa

Descripción de la vacante

foodpanda, part of Delivery Hero, seeks a driven Manager, Performance Marketing to lead paid campaigns across APAC and Europe. You will own budgets, optimise across Google Ads and Apple Search Ads, and drive ROI through data-driven decisions.

The role requires 7+ years in performance marketing, with hands-on experience across search and paid social, and a track record of scaling campaigns in fast-paced environments. English fluency and proactive organisation are essential.

Formación

• 7+ years hands-on experience managing performance marketing campaigns across major channels (Web & App).
• Direct experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social platforms (Meta, TikTok).
• Platform mastery across Google Ads across audiences, reporting & scripts.
• Working knowledge of tracking & analytics across pixels and mobile app measurement events (Google Analytics, Adjust, Appsflyer).
• Familiarity with additional performance channels or tools (Snapchat, Smartly, Google Display) is a strong advantage.
• Proven track record of working with significant marketing budgets and optimising campaigns at scale.
• Fluent in English; proactive and well-organised in fast-paced environments.

Responsabilidades

• Be responsible for performance marketing campaigns across several markets in APAC and Europe.
• Own and manage channel budgets, pacing spend against targets and reallocate toward high-ROI opportunities.
• Leverage AI and automation tools to streamline manual performance marketing workflows (campaign setup, bid management, reporting, and creative iteration).
• Work cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts.
• Determine areas of opportunity, design and execute experiments, and present data-driven recommendations to improve current marketing and business practices to drive customer acquisition, engagement and retention.
• Track and maintain campaign performance and benchmarks to measure effectiveness of digital media and gather insights for best practices.
• Measure, analyse and report performance of channels and support management in driving channel mix and budget decisioning.
• Use data analytics to provide stakeholders a clear view on media channel performance and ROI.

Conocimientos

Performance marketing

Google Ads

Apple Search Ads

Meta

TikTok

Campaign management

Data analytics

A/B testing

Herramientas

Google Analytics

Adjust

Appsflyer

Pixels

Descripción del empleo

Company Description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

We are looking for a highly-driven and motivated Manager, Performance Marketing to join our regional team. If you are looking for a place where you can make a direct impact, then this may be the place for you! The ideal person for this role has a strong understanding of how paid performance marketing works across search and paid social channels and thrives in a fast-paced and dynamic work environment. This posting spans a broad experience range, and the scope and level of the role will be calibrated to the successful candidate's experience.

What's On Your Plate

• Be responsible for performance marketing campaigns across several markets in APAC and Europe, launching and optimising high-impact evergreen and integrated campaigns across Google Ads & Apple Search Ads.

• Own and manage channel budgets, pacing spend against targets and reallocating toward the highest-ROI opportunities

• Leverage AI and automation tools to streamline manual performance marketing workflows (campaign setup, bid management, reporting, and creative iteration), freeing up time for strategy and experimentation

• Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts

• Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention

• Track and maintain campaign performance and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices

• Measure, analyse and report performance of your channels and support management in driving channel mix and budget decisioning

• Using data analytics, provide analysis to give stakeholders a clear view on media channel performance and ROI

Qualifications

• 7+ years of hands-on experience managing performance marketing campaigns (Web & App) across one or more major channels (Google, Apple, Meta, or TikTok), with a proven track record of successful channel innovation

• Direct experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social platforms (e.g. Meta, TikTok); exposure across both search and social is a strong advantage

• Platform mastery across Google Ads across audiences, reporting & scripts.

• Working knowledge of tracking & analytics across pixels and mobile app measurement events (e.g. Google Analytics, Adjust, Appsflyer), with the ability to resolve ad operations issues that affect campaign tracking and performance

• Working knowledge of additional performance channels or tools (e.g. Snapchat, Smartly, Google Display) is a strong advantage

• Proven track record of working with significant marketing budgets and optimising campaigns at scale is a strong advantage

• Familiarity with performance KPIs (e.g. CPA, CPC, CPI, CPM, Attribution, LTV)

• Understanding of A/B testing, multivariate testing, and incrementality is a strong advantage

• Analytical and structured way of working, with a practical mentality and strong logical thinking skills

• Verbal & written fluency in English

• You are highly proactive and well-organised, and thrive in fast-paced environments