Performance Ad Creative Strategist

OKX; Singapore; On-site; SGD 90,000 - 130,000; Full time

Benefits offered by this job

Wellness and meal allowances

Comprehensive healthcare for employees

Education subsidy

Job summary

OKX is seeking an Ad Creative Strategist (Creative Producer) to lead performance advertising creative strategy and asset production across Meta, Google, and TikTok. You will iterate against campaign data to boost CTR, CVR, and ROI, translating crypto propositions into compelling messages.

You will manage external vendors, track industry trends, and collaborate with media, design, and product teams to ensure smooth execution from concept to launch.

Qualifications

• Extensive experience in performance ad creative strategy and production.
• Finance knowledge and familiarity with the crypto/digital asset industry.
• Experience sourcing, vetting, and managing external vendors.
• Strong English communication and copywriting skills.
• Data-driven mindset for adjusting creative hypotheses.
• Strong storytelling and scriptwriting abilities.

Responsibilities

• Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok.
• Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI.
• Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging.
• Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs.
• Track industry and competitor creative trends to deliver differentiated asset strategies.
• Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch.

Skills

Ad strategy

Production

Finance knowledge

Crypto industry

Vendor network

English

Data-driven

Storytelling

Scriptwriting

Tools

Nano Banana

Seedance

Kling

Job description

OKX is seeking an Ad Creative Strategist (Creative Producer) to lead performance advertising creative strategy and asset production across Meta, Google, and TikTok. You will iterate against campaign data to boost CTR, CVR, and ROI, translating crypto propositions into compelling messages.

You will manage external vendors, track industry trends, and collaborate with media, design, and product teams to ensure smooth execution from concept to launch.