Performance Marketing Lead – Health Tech Wearables

Activate Interactive; Singapore; On-site; SGD 55,000 - 85,000; Full time

Benefits offered by this job

Growth opportunities

Collaborative team

AI-driven marketing experiments

Job summary

Actxa is hiring a Performance Marketing Executive in Singapore to lead paid media campaigns across Meta, Google and TikTok, drive SEO and GEO initiatives, and support distributors with marketing assets.

The role requires 3–5 years of hands‑on paid media experience, strong analytics, and familiarity with GA4, SEO and generative AI tools. You will collaborate with a regional team on campaigns and KPI targets.

Qualifications

• Diploma or Degree in Marketing, Business, Communications, Digital Marketing or a related discipline
• 3-5 years of hands-on experience running paid media across Meta and Google Ads; TikTok Ads experience is strongly preferred
• Working knowledge of SEO fundamentals, including keyword research, technical SEO and on-page optimization, with familiarity with GEO and AI search optimization
• Proficient in the use of generative AI tools to support campaign planning, content development, customer and market research, performance analysis, SEO/GEO, reporting and day‑to‑day marketing execution
• Experience supporting channel sales or distributor and retail partners with marketing collateral and campaigns
• Comfortable working with GA4, Meta Ads Manager, Google Ads, TikTok Ads Manager and marketplace seller dashboards
• Strong analytical skills and the ability to translate data into actions
• Self‑starter with ability to manage multiple channels and priorities independently

Responsibilities

• Plan, launch and manage paid campaigns across Meta, Google and TikTok
• Build audience segmentation, retargeting and lookalike strategies
• Brief creative teams and run structured A/B tests
• Monitor tracking, attribution and campaign health across platforms
• Develop co‑marketing materials for distributors and channel partners
• Create dashboards and report on spend, ROAS and growth

Skills

Paid media

SEO fundamentals

Generative AI

Campaign optimization

Analytics

GA4

Channel partner support

Meta Ads Manager

Education

Marketing degree or diploma

Tools

GA4

Meta Ads Manager

Google Ads

TikTok Ads Manager

Job description

Actxa is hiring a Performance Marketing Executive in Singapore to lead paid media campaigns across Meta, Google and TikTok, drive SEO and GEO initiatives, and support distributors with marketing assets.

The role requires 3–5 years of hands‑on paid media experience, strong analytics, and familiarity with GA4, SEO and generative AI tools. You will collaborate with a regional team on campaigns and KPI targets.