O2O APAC Performance Marketing Manager

Chagee Holdings Limited; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A prominent food delivery service based in Singapore is seeking a Performance Marketing Manager. This role involves optimizing ads across APAC food delivery platforms, tracking performance, and managing A/B tests. The ideal candidate has over 5 years of experience in digital performance marketing and great analytical skills. Responsibilities also include collaborating with marketing teams and providing actionable insights based on performance data. A strong understanding of ecommerce advertising is essential.

Qualifications

• 5+ years of experience in digital performance marketing.
• Strong exposure to ecommerce and food delivery platform advertising.
• Solid understanding of performance funnels of food delivery platforms.

Responsibilities

• Lead and optimize ads on food delivery platforms across APAC.
• Track daily/weekly performance and troubleshoot platform ads issues.
• Run A/B tests across creatives, audiences, and bidding strategies.

Skills

Digital performance marketing

Ecommerce advertising

Platform optimization

A/B testing

Data analysis

Tools

Python

SQL

Job description

This role blends **strategic planning**, **data-driven optimization**, and **hands-on execution**, working closely with country teams to manage platform ads, run A/B tests, and improve conversion and order efficiency## **Key Responsibilities**### **Performance Marketing & Platform Optimization*** Lead and optimize ads **primarily on food delivery platforms** across APAC (GrabAds, Foodpanda Ads, ShopeeFood Ads, Gojek Ads).* Plan and execute O2O advertising strategies across delivery platforms, Meta, Google, and other paid channels.* Drive ROAS-focused budget allocation by market, platform, store, and campaign type.* Monitor platform ad performance, ensuring strong cost efficiency (CPC, CPA, ROAS).### **Daily Monitoring & Performance Management*** Track daily/weekly performance across food delivery platforms, identifying underperforming stores or campaigns.* Troubleshoot platform ads issues such as tracking, attribution, store mapping, targeting, and creative alignment.* Tracking of ADS Spending & maintaining regional dashboards and ensuring data accuracy across all platforms.### **Experimentation & A/B Testing*** Run A/B tests across creatives, audiences, bidding strategies, store clusters, and delivery platform formats.* Pilot new ad products launched by food delivery partners and create playbooks for scale.* Document learnings to standardize optimization frameworks across markets.### **Cross-Market Collaboration*** Partner with country marketing teams to ensure accurate setup and execution of platform campaigns.* Provide training and best practices for GrabAds, Foodpanda Ads, and other local platform ad systems.* Coordinate with HQ (Product, Analytics, Ops) to ensure tracking and store-level data accuracy.### **Reporting & Insights*** Deliver structured weekly and monthly performance updates for leadership.* Translate platform analytics into actionable budget and optimization recommendations.* Ensure consistent performance measurement across all APAC markets.### **Experience & Skills*** 5+ years’ experience in **digital performance marketing**, with strong exposure to **ecommerce and food delivery platform advertising**.* Experience managing campaigns on **delivery platforms, marketplaces, or other digital advertising channels**.* Solid understanding of **performance funnels of food delivery platforms**, store-level attribution, and platform optimization levers (bidding, store clusters, time-of-day, targeting).* Proven track record of driving high ROAS and improving cost efficiency across campaigns.* Experience managing **cross-channel campaigns** (Meta, Google, TikTok) that complement platform-level performance.* Strong analytical skills to interpret performance data, identify trends, and optimize campaigns.* Demonstrated ability to design and run **A/B tests** across creatives, audiences, and bidding strategies.* Ability to balance strategic planning with execution across multiple markets.* **Proficiency in Python or SQL for data analysis is a plus.**At CHAGEE, our greatest asset is our people. Our team members are at the heart of everything we do, and we strive to build a strong foundation based on our culture and core values that guide us every day. We prioritise what truly matters: bringing people together and making a positive impact. This commitment is embedded in how we engage with our team members, cultivating a culture of collaboration, open communication, and a shared goal of excellence. Every team member plays a crucial role in driving our success and building a strong foundation that empowers us to overcome challenges together. We celebrate the hard work and dedication of our team, ensuring that each contribution is valued. Our supportive culture fosters a sense of belonging, motivates personal and professional growth, and strengthens team bonds, creating an environment where everyone can thrive.### Introduce YourselfKindly submit your resume and indicate the role you are interested in. Our team will reach out should a suitable opportunity arise. We look forward to connecting and exploring your career path with CHAGEE.