Japan/Korea O2O Manager (Singapore-based)

Chagee Holdings Limited; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading international company in Singapore is seeking an experienced O2O (Online-to-Offline) Manager to lead and optimize strategies in Japan and Korea. This pivotal role involves ensuring seamless integration between digital platforms and physical retail presence, overseeing delivery operations, and managing partnerships. Ideal candidates will have strong O2O management experience, excellent analytical skills, and a proven track record in consumer behavior and logistics in the Japanese and Korean markets.

Qualifications

• Proven track record in managing O2O or e-commerce operations in Japan and/or Korea.
• Strong understanding of consumer behavior and logistics models in both countries.
• Experience in food & beverage, retail, or QSR industries is a plus.

Responsibilities

• Develop and implement tailored O2O strategies for Japan and Korea.
• Manage last-mile delivery operations and third-party partnerships.
• Lead and mentor local O2O team members.
• Monitor metrics like traffic funnels, conversion, and ads performance.
• Ensure seamless customer experience across digital and offline touchpoints.
• Collaborate with store operations, marketing, tech and product teams.
• Support integration of online platforms with POS and store systems.
• Stay informed on O2O innovations and adjust strategies accordingly.
• Ensure compliance with local laws for O2O operations and digital payments.
• Lead and mentor O2O teams in both Japan and Korea.
• Manage external partnerships and lead contract negotiations.

Skills

Managing O2O operations

Data analytics

Consumer behavior understanding

Cross-functional collaboration

Leadership

Strategic planning

Team management

F&B/retail experience

Education

Bachelor's degree in Business/Operations

Tools

Google Analytics

Power BI

Job description

****Job Overview****This is a pivotal role that requires strong cross-cultural collaboration, market adaptability, and a deep understanding of digital and in-store user journeys.****Key Responsibilities***** ****Regional O2O Strategy:****Develop and implement tailored O2O strategies for Japan and Korea that enhance online-to-offline integration and drive market-specific growth.* ****Delivery & Fulfillment Operations:****Manage last-mile delivery operations and third-party partnerships in both countries to ensure service reliability, speed, and quality.* ****Process Optimization:****Identify areas for operational improvement and drive efficiency initiatives across both markets.* ****Performance Analytics:****Monitor key metrics such as traffic funnels, conversion, and Ads performance; analyze customer behaviors and derive insights to inform business decisions.* ****Customer Experience:****Ensure a seamless and consistent experience across all digital and offline touchpoints; respond promptly to escalations and service recovery needs.* ****Cross-functional Collaboration:****Work closely with store operations, marketing, tech, and product teams to align O2O initiatives with broader business objectives.* ****Technology Integration:****Support integration of online platforms with POS and store systems; evaluate new tools to enhance the customer journey.* ****Market Research & Trend Monitoring:****Stay informed of O2O innovations, market shifts, and consumer behaviors in Japan and Korea; proactively adjust strategies accordingly.* ****Compliance:****Ensure adherence to relevant local laws and regulations regarding O2O operations, digital payments, and delivery services.* ****Team Management:****Lead and mentor local O2O team members in both Japan and Korea, cultivating a high-performance, customer-first culture.* ****External Partnership Management:****Build and maintain strong relationships with delivery vendors, platform partners, and other third parties; lead contract negotiations and performance reviews.****Preferred Skills & Qualifications***** Proven track record in managing O2O or e-commerce operations in Japan and/or Korea.* Strong understanding of consumer behavior and logistics models in both countries.* Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.* Proficiency in digital tools and data analytics platforms (e.g., Google Analytics, Power BI, etc.)* Domain knowledge of ****Japanese/Korean market****s is highly preferred.* Strong leadership and team management experience across multi-market operations* Ability to manage cross-functional collaboration and stakeholder engagement.* Experience in food & beverage, retail, or QSR (Quick Service Restaurant) industries is a plus.* Entrepreneurial mindset and ability to adapt quickly in a fast-paced environment.We are looking for an experienced and driven ****O2O (Online-to-Offline) Manager (Singapore based)**** to lead and optimize our O2O strategies and operations across ****Japan and Korea****. This role is responsible for ensuring a seamless integration between Chagee’s digital platforms and physical retail presence in both markets. You will oversee delivery operations, manage external partnerships, optimize performance metrics, and ensure a consistent customer experience across all touchpoints.At CHAGEE, our greatest asset is our people. Our team members are at the heart of everything we do, and we strive to build a strong foundation based on our culture and core values that guide us every day. We prioritise what truly matters: bringing people together and making a positive impact. This commitment is embedded in how we engage with our team members, cultivating a culture of collaboration, open communication, and a shared goal of excellence. Every team member plays a crucial role in driving our success and building a strong foundation that empowers us to overcome challenges together. We celebrate the hard work and dedication of our team, ensuring that each contribution is valued. Our supportive culture fosters a sense of belonging, motivates personal and professional growth, and strengthens team bonds, creating an environment where everyone can thrive.### Introduce YourselfKindly submit your resume and indicate the role you are interested in. Our team will reach out should a suitable opportunity arise. We look forward to connecting and exploring your career path with CHAGEE.