APAC Employer Branding Manager/Senior , SG based

Chagee Holdings Limited; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading tea beverage brand in Singapore seeks an Employer Branding Manager to enhance its reputation as an employer of choice. You will develop effective branding strategies, create engaging content, and foster employee engagement. Ideal candidates will have 5-8 years of relevant experience and strong communication skills. The position offers a vibrant and rewarding workplace culture.

Qualifications

• 5–8 years of experience in employer branding, recruitment marketing, or brand communications.
• Strong storytelling and content creation skills.
• Experience with social media campaigns and analytics.

Responsibilities

• Develop and execute employer branding strategy across APAC markets.
• Create engaging content for various platforms.
• Research competitor employer branding strategies.

Skills

Storytelling

Content creation

Digital marketing

Communication

Cross-cultural awareness

Education

Bachelor’s degree in Marketing, Communications, HR, or related field

Tools

Digital marketing tools

Job description

APAC Employer Branding Manager/Senior , SG based page is loaded## APAC Employer Branding Manager/Senior , SG basedlocations: Singaporetime type: Full timeposted on: Posted 4 Days Agojob requisition id: JR176CHAGEE is a leading contemporary tea beverage brand rooted in traditional Chinese tea culture and modern innovation. With rapid expansion across Asia and beyond, we are committed to delivering not only premium tea experiences to our customers but also a vibrant, meaningful, and rewarding workplace for our employees.We are looking for a passionate **Employer Branding Manager** to craft and strengthen Chagee’s reputation as an employer of choice, ensuring our people experience is as refreshing as our tea.### Key Responsibilities**Employer Branding Strategy*** Develop and execute Chagee’s employer branding strategy across all APAC markets* Position Chagee as an employer of choice through consistent messaging aligned with company culture, values, and EVP (Employee Value Proposition).* Partner with HR and TA teams to understand hiring needs and create campaigns that attract top talent in F&B and retail.**Content Creation & Storytelling*** Build compelling narratives that showcase Chagee’s culture, career growth, diversity, and sustainability initiatives.* Create engaging content (videos, articles, employee spotlights, social posts) for LinkedIn, TikTok, Instagram, and other relevant platforms.* Manage the Chagee Careers page and digital channels to ensure they reflect an authentic and attractive employee experience.**Employee Engagement & Advocacy*** Launch internal ambassador programs to encourage employees to share authentic stories.* Organize internal campaigns, culture events, and recognition programs that strengthen Chagee’s values.* Partner with Operations, Marketing, and Store Teams to showcase employee success stories.**Talent Market****Insights*** Research competitor employer branding strategies in F&B retail.* Provide market insights on talent attraction trends, especially for new market entries (Japan, Korea, etc.).* Track ROI of employer branding campaigns through metrics such as candidate quality, social engagement, and employer rankings.### Qualifications & Requirements* Bachelor’s degree in Marketing, Communications, HR, or related field.* 5–8 years of experience in employer branding, recruitment marketing, or brand communications (F&B / retail industry preferred).* Strong storytelling and content creation skills (visual + copywriting).* Experience with digital marketing tools, social media campaigns, and analytics.* Excellent communication skills with cross-cultural awareness.* Ability to thrive in a fast-paced, high-growth, entrepreneurial environment.At CHAGEE, our greatest asset is our people. Our team members are at the heart of everything we do, and we strive to build a strong foundation based on our culture and core values that guide us every day. We prioritise what truly matters: bringing people together and making a positive impact. This commitment is embedded in how we engage with our team members, cultivating a culture of collaboration, open communication, and a shared goal of excellence. Every team member plays a crucial role in driving our success and building a strong foundation that empowers us to overcome challenges together. We celebrate the hard work and dedication of our team, ensuring that each contribution is valued. Our supportive culture fosters a sense of belonging, motivates personal and professional growth, and strengthens team bonds, creating an environment where everyone can thrive.### Introduce YourselfKindly submit your resume and indicate the role you are interested in. Our team will reach out should a suitable opportunity arise. We look forward to connecting and exploring your career path with CHAGEE.