User Campaign Operations Manager

Chagee Holdings Limited; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading app development company in Singapore is seeking a User Campaign Operations Manager, focused on planning and executing in-app campaigns across APAC markets. This role requires collaboration with cross-functional teams and demands 3+ years of experience in campaign operations, preferably in an e-commerce or mobile app context. The ideal candidate should possess strong analytical abilities and be bilingual in English and Chinese, ensuring effective communication across markets. Join a team dedicated to empowering individuals through innovative solutions.

Qualifications

• 3+ years of campaign operations experience in e-commerce, internet, or mobile app industry.
• Strong analytical skills and experience with data platforms.
• Proactive, detail-oriented with the ability to manage multiple projects.

Responsibilities

• Plan and implement cross-market campaigns on the APAC APP platform.
• Coordinate closely with product, design, marketing, and local teams.
• Track and analyze key activity metrics like conversion rate and retention rate.
• Collect user feedback to improve campaign experiences.
• Develop activity budgets and control spending.

Skills

Analytical skills

Project management

Fluent in English and Chinese

Fluent in English and Chinese

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Excel

Tableau

Google Analytics

Job description

User Campaign Operations Manager page is loaded## User Campaign Operations Managerlocations: Singaporetime type: Full timeposted on: Posted Yesterdayjob requisition id: JR302We are looking for an experienced and detail-oriented professional to join our regional team. This role will focus on planning, executing, and optimizing in-app campaigns across APAC markets, collaborating with cross-functional teams to deliver high-quality user experiences and drive business results.****Key Responsibilities********1. Activity Planning & Execution***** Plan and implement cross-market campaigns, promotions, and themed events on the APAC APP platform.* Ensure alignment with business goals and campaign objectives.****2. Cross-Departmental Collaboration***** Coordinate closely with product, design, marketing, BI and local teams.* Ensure seamless campaign execution with timely resource alignment.****3. Data Monitoring & Performance Tracking***** Track and analyze key activity metrics such as participation rate, conversion rate, and retention rate.* Generate post-campaign performance reports and provide actionable insights.****4. User Feedback & Activity Optimization***** Collect and evaluate user feedback to improve campaign experience and efficiency.* Continuously test and refine campaigns based on results and market trends.****5. Budget Management & Resource Planning***** Develop activity budgets and control spending within approved limits.* Efficiently allocate resources to maximize impact.****Requirements***** Bachelor’s degree or above in Marketing, Business, or related field.* 3+ years of campaign operations, growth, or user operations experience (preferably in e-commerce, internet or mobile app industry).* Strong analytical skills and experience with data platforms (e.g., Excel, Tableau, GA, internal dashboards).* Proactive, detail-oriented, and able to manage multiple projects under tight timelines.* Fluent in both English and Chinese for cross-market collaboration.At CHAGEE, our greatest asset is our people. Our team members are at the heart of everything we do, and we strive to build a strong foundation based on our culture and core values that guide us every day. We prioritise what truly matters: bringing people together and making a positive impact. This commitment is embedded in how we engage with our team members, cultivating a culture of collaboration, open communication, and a shared goal of excellence. Every team member plays a crucial role in driving our success and building a strong foundation that empowers us to overcome challenges together. We celebrate the hard work and dedication of our team, ensuring that each contribution is valued. Our supportive culture fosters a sense of belonging, motivates personal and professional growth, and strengthens team bonds, creating an environment where everyone can thrive.### Introduce YourselfKindly submit your resume and indicate the role you are interested in. Our team will reach out should a suitable opportunity arise. We look forward to connecting and exploring your career path with CHAGEE.