User Growth Associate, Singapore Marketing

Shopee; Singapore; On-site; SGD 64,624 - 90,474; Full time

Job summary

Shopee in Singapore is searching for dynamic marketers aimed at driving user growth through impactful campaigns. The role requires managing end-to-end campaign execution, from user identification to analysis and enhancement of user engagement.

Candidates should have a Bachelor's degree in Business or Marketing, and prior experience in e-Commerce or digital marketing. Key responsibilities include collaborating with teams, managing budgets, and developing gamification strategies to engage users.

Qualifications

• Bachelor’s Degree in Business, Marketing, or equivalent.
• Prior industry experience in e-Commerce, tech, or digital marketing.
• Proficient in quantitative analysis and performance metrics.

Responsibilities

• Identify opportunities for user growth and execute relevant projects.
• Collaborate with cross-functional teams to drive outcomes.
• Manage budgets, set targets, and analyze campaign performance.
• Develop gamification strategies to increase user engagement.
• Analyze brand health tracking results for new growth opportunities.
• Support digital media campaigns across various platforms.
• Work with creative teams to develop campaign assets.
• Assist in SEO strategies and improvement plans.

Skills

Quantitative analysis

A/B testing

Problem-solving

Analytical thinking

Project ownership

Education

Bachelor’s Degree in Business, Marketing, or equivalent

Tools

Microsoft Office

Google suite

Job description

About The Team

We\'re looking for dynamic marketers to drive user growth through impactful campaigns. From boosting traffic and Share of Voice (SOV) to optimising conversions and retention, you\'ll own end-to-end campaign execution—managing workflows, analysing results, and enhancing user engagement. If you\'re data-driven, creative, and thrive in a dynamic environment, let’s grow together!

Job Description

• Identify opportunities and execute projects that result in areas of User Growth for the overall platform, and/or achieve specific platform objectives (traffic, user acquisition, churn reactivation, retention, order or GMV-driving initiatives), through user identification and prioritisation of target audience, proposing optimal voucher mechanics/landing pages/messaging, result analysis, and subsequent campaign re-iteration
• Collaborate with internal and external cross-functional teams, to understand key levers of other Shopee programs to drive specific outcomes
• Responsible for budget management, target setting and campaign performance
• Develop and execute gamification strategies to acquire new players, engage existing players, with the end-goal of driving traffic retention and increase time spent in-app
• Review and analyse brand health tracking results and identify key areas for brand performance and new growth opportunities
• Support the delivery of local and regional research projects (questionnaire design, link testing, scripting, data analysis) that translate to actionable recommendations that have strong implications for the business
• Support digital media campaign execution that generates brand awareness, user retargeting and sales across Google, social media platforms and programmatic channels
• Work with in-house creative teams to develop assets required for digital media campaigns
• Assist in Search Engine Optimization (SEO) strategies and work on improvement plans with the regional SEO team (E.g., keyword expansion and optimisation)

Requirements

• Bachelor’s Degree in Business, Marketing, or equivalent
• Prior industry experience in e-Commerce, tech, or digital marketing
• Familiar with A/B testing, and proficient in quantitative analysis as well as performance metrics
• Enjoys working in a dynamic environment and possess ownership of your projects
• Strong analytical, critical thinking, and problem-solving abilities
• Proficient in Microsoft Office and/or Google suite